How Blogging Makes You A Credible Healthcare Professional | Social Buzz Pros
No matter what your industry, blogging makes you credible in your field, to online consumers. Blogging means you have enough knowledge to write regularly and thoughtfully about your chosen field. A consumer, who reads your blog, can walk away with an idea about who you are and your practice, as though they had a conversation with you in real life. The more engaging and authentic your blog, the most successful it will be.
The Benefit of Blogs for Healthcare Professionals
In the health and wellness industry, blogging is becoming more and more popular. More and more doctors and therapists are taking to the internet to Tweet and Facebook their knowledge. Using social media to disseminate medical advice is a great way to engage potential patients who are shopping around for the most seasoned expert. In fact, a recent studying in the Journal of American Medicine, found that a quarter of American surveyed use online reviews to choose their doctor. With those statistics, a bad online review or nonexistent online presence can harm your practice. By blogging and using social media, you become more accessible to potential patients strengthening their trust in your expertise.
Consider celebrity doctors who blog such asDr. Andrew WeilorDr. Nicholas Perricone. Their blogs are very successful and it gives them a great way to offer their advice and opinion about health issues to a large amount of people. It is a much more meaningful way to show their expertise and wisdom than just a posting of their resumes, which undoubtedly would be impressive, but at the same time, lacks an interactive function. Blogging creates an interactive dynamic with hundreds, if not thousands of people, branding your knowledge and your business with solid content. If you're a doctor that recommends Vitamin D for fighting the flu and you blog about it and then one of your readers follows that advice and finds they do not get sick, they will really become loyal to you. This is how blogging makes you a credible healthcare professional online.
How Blogs Can Improve Your Private Practice
Blogging can also really help bring exposure to a private practice. Doctors who pursue a private practice are the brave, entrepreneurial set. They are doctors with confidence, who take chances, and are putting themselves out there to be solely accountable for their patients. These are the perfect doctors for blogging!
We know many healthcare professionals who have an incredible amount of knowledge and we respect every doctor we work with. We work closely with our clients to ensure the online reputation we create for them is the one they want. We find out what you believe in and we make sure that it's known.
But I've Been Told Not To Be on Social Media
The American Medical Association and other doctor's organizations used to warn doctors often about using social media in the interest of protecting doctors and their patient's privacy. However, just a couple day ago the AMA hosted it's first Twitter advisory session, teaching doctors how to make the popular social network work for them. Even the AMA has had to recognize the changing times, the importance of social media as a professional best practice, and is now telling doctors how maximize it's power.
The sensitive nature of the healthcare profession, of course, still demands that the healthcare professionals use discretion in their posts. It is still a hard road to navigate for many. In addition, social media management requires regular, daily maintenance in order to be effective. Consulting with social media professionals who have an understanding of the healthcare profession is extremely important. And though requiring some effort, the payoff is powerful!
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!