4 Necessities for Professional Social Media Success | Social Buzz Pros
In this modern life, many of us use social media in our daily lives. And though many social networks are built to be as user friendly and intuitive as possible for the private user, public and professional accounts are considerably more complicated. Complex, constantly changing algorithms, quickly evolving social media techniques and practices, make social media success a moving target!
At least in today's current practice, the following four necessities are important to social media success but they take skill and effort.
What to do for Professional Social Media Success
Social Media Success #1: Professional quality writing geared for the web audience.
Ask any professional editor and they will tell you that writing for the web is a distinctly different kind of writing than writing for print. To further this point, within the publishing industry, resumes are often scanned for online content/web writing experience because it is such a specific a skill. The word choice, form, and content of successful social media is specifically drafted for the web. Where print writing can meander and take more time to reveal information, web writing is direct, precise, and quickly stated. The truth is, if you take too long, you'll lose your audience and their business. Add to that a consideration of the quality of the content and if it is poorly written it is akin to making a very poor first impression which is essentially what social media is, your first impression to hundreds if not thousands of potential clients online.
Social Media Success #2: The most successful social media accounts have a strong marketing subtext as social media is really the marriage of marketing with communications.
Knowing when and how to incorporate product or business promotion within social media is of strategic importance when it comes down to the bottom line. If you push it too often you may irritate your audience or potentially harm yourself, especially if you are a professional like a doctor, who consumers don't like to view as salemen. If you don't market your business enough, your readers won't know how to patronize you. Balance is difficult and it is key to success.
Being on top of constantly changing social media trends and implementing them in an intuitive way is essential to a strong and savvy social media strategy.
Social Media Success #3: Social media success demands regular and consistent use providing users with original, unique, and interesting content.
Though many business owners are initially enthusiastic and inspired when they sign up for social media, over time they lose interest and stop posting regularly. It is a hard and fast rule in social media and blogging that inconsistent posting is the death of a social media following. If your readers cannot count on you to post regularly they will quickly tire of you and stop checking your accounts. Irregular posting can also poorly affect the visibility of your posts on social networks like Facebook. Ultimately, the inconsistent posting schedule will negate any work you initially put into creating a social media presence.
And while an update on Facebook, Twitter, Pinterest, etc.seems like a mindless exercise that would take less than a couple minutes to do, professional social media management is extremely time consuming work. Updating all the various accounts needed to have a fully integrated social media presence daily requires concentration, engaging writing, and creativity.
Social Media Success #4: An appropriately branded and aesthetically pleasing design.
Even if you decide not to invest in a web page and opt to utilize only social networks, a professional or business still needs a logo! And it also needs high quality photos of either the professional or the business or products and people related to the business. The truth is, online, many potential customers make decisions based on appearances. Well designed websites and social networks do communicate a professional or business owner's investment in themselves. This is very attractive! It is simply not professional or well designed to have a photo of yourself out to dinner with friends or a poor lighted camera phone photo of your product or business.
Without these four elements, social media, which has the potential to galvanize a business, will have a marginal impact. Its existence alone does not make for success.
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!