The American Medical Association is Now Advising Doctors To Use Social Media | Social Buzz Pros
Two days ago the social media community on Twitter was ablaze with what we've known and what we've always said here at Social Buzz Pros, that doctors should use social media! But this time it came from a source deeply trusted by physicians, the American Medical Association, at the 2014 AMA Annual Meeting no less!
The American Medical Association's Advice for Doctors On Using Twitter
Dr. Tyeese Gaines held an educational session on how to use Twitter. Doctors were informed that Twitter could do everything from keep them in touch with their patients, engage with colleagues, and market their private practice.
We are thrilled to hear about the AMA embracing social media and encouraging doctors to use it. It was not so long ago that only the renegades of the healthcare profession were blogging since social media was seen as a risky endeavor. Doctors, held to some of our highest standards in ethics, etiquette, and propriety, could risk overexposing themselves, inciting controversy, or even harm their reputations by joining "frivolous" social networks.
As social media moves beyond casual socializing and solidifies its role as today's most effective marketing tool and a standard part of any business, we foresee more and more doctors experimenting with social media to improve their practice and business. Though it may be challenging for doctors to maintain their social media and produce the unique content required for engagement, we are certain it will only become increasingly important in the healthcare profession.
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