How Companies Profiling Employees on Social Media Benefits Business | Social Buzz Pros
Two Big Trends in Social Media Strategy
When companies profile their employees all the way from the CEO to the new intern, they are combining two big social media trends -- 1) "Behind the Scenes" exclusives and 2) creating "celebrity" online.
Companies "revealing" what their work culture is like with behind the scenes photos on social media, especially on the increasingly popular network Instagram, is hugely popular. Behind the scenes photos satisfy the consumer's voyeuristic curiosity while combating consumer suspicion. Companies suddenly become accessible and wholly authentic and honest. Now we trust them and they're wonderful all thanks to those behind the scenes photos!
The online celebrity trend is a natural byproduct of the internet age. People are now popular online just because of what they tweet or what they Instagram. Entire careers have been made from it, like Kelly Oxfordwho now lives in Hollywood and is a New York Times Bestselling Author. She was once just a Canadian housewife with sarcastic tweets. And there's of course the countless bloggers who went from smalltown to big time, scoring everything from modeling contracts like Rumi Neely to their own show on the Food Network like the Pioneer Woman!
Why You Should Profile Your Employees for Better Business
All these online celebrities were regular people who were loved by other regular people for being regular people. Essentially the important common denominator between these trends two trends is accessibility. Social media's business power is in how it makes consumers feel that they have more access and therefore more information to make the best buying decisions.
So when companies profile a regular old employee as though they were hugely important or depict an SEO in a regular old way, we somehow feel like we've been let in on a company secret, valuable as any proprietary software. If you're a business thinking about what to post on Instagram consider profiling an employee. It may just be the beginning of a successful campaign!
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