Why You Should Post Behind the Scenes Photos on Instagram | Social Buzz Pros
Why Should You Show Your Company Behind the Scenes?
In the age of technology and open source information, it's vogue to be transparent. By showing how your company works behind the scenes you can elevate not only your professional status but your social one as well.
While all businesses like to say that they are doing exciting work, have great perks, and are groundbreaking in their industry, behind the scenes photos are a way for them to "show proof" of what they're really like. Small businesses and start ups who have hip and unusual business offices, companies with international reach in exotic locales, or even down to earth mom and pop shops that are proud of local traditions can really generate buzz with behind the scenes photos!
How Did Behind the Scenes Photos Become Popular?
Cosmetics, skincare, and fashion brands are the trailblazers of behind the scenes photos on Instagram has been the most popular way for companies to pull back the curtain.
Known for exclusivity, high fashion and cosmetics brands began using Instagram as a way to make luxury a little bit more approachable and redefined how important branding a lifestyle is in online marketing. Many fashion companies, from Madewell to Tom Ford, from Sephora to Estee Lauder regularly use Instagram to feature casual snaps from photo shoots, runway shows, and even board meetings! The effect on the consumer has been powerful. Haute couture sales have been steadily on the rise worldwide and are projected to grow by 4-6% this year.
How Can You Make Behind the Scenes Photos Work for Your Business?
If you're the in the cosmetics, fashion, or entertainment industry, it's standard business practice to be on Instagram, the world's fastest growing social network and rising powerhouse in the world of online marketing. Behind the scenes photos for those in lifestyle industries are a fantastic way to really communicate your vision to consumers in a creative and dynamic way.
For businesses and professionals in other industries, there's nothing like visual media to really create a credibility and succeed in online marketing strategies. There's been great use of Instagram bydoctors like dermatologists showing themselves performing procedures in clean, yet beautiful clinics. Behind the scenes photos on Instagram make your business seem trustworthy and honest because of the "exclusive" backstage access to potential consumers. Making consumers feel like you are authentic can really push you ahead of the competition.
Behind the scenes photos on Instagram can be one of the most effective ways to make a personal connection with thousands of people and even other businesses who may be interested in forming partnerships. Look at behind the scenes photos on Instagram as a way to visually represent your company's value structure, inspiration, products, services, and everyday life in a fun way!
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