3 Things To Look for When Hiring a Professional Blogger | Social Buzz Pros
You have seen the powerful value of blog content on your company site and its impact on improving business. While you may have written the content yourself initially, you are now interested in outsourcing the writing to a professional blogger/online content producer. Before you hire, it's important to consider the following.
Professional Bloggers Should Have Strong Research, Writing, and Editing Skills
Of course, all working writers keen on freelance gigs or even agencies hoping to acquire your business will boast their "professional writing" skills. While there are many eloquent writers that can write in an interesting way, it's important that they also have strong research and editing skills. Inaccurate or poorly researched content can reflect very poorly on your company, no matter how well it is written. Research is extremely important for professional content. Make sure you inquire about whether a writer(s) uses trustworthy industry sources and know proper citation. In addition to writing and research, look for writers who can demonstrate a pristine mastery of spelling and grammar. Or if you are hiring an agency, inquire about whether there is editing support of content.
Professional Bloggers and Online Content Producers Must Be SEO Trained
It goes without question that the ability to optimize online content is very important. Content can be unique, interesting, and engaging but if it is never seen because it fails to rank high in search results, you will have a loss in the investment of hiring a professional blogger.
Knowledge of Background in Your Industry
Many professional writers will have diversity in their portfolio. However, some content producers may have had prior jobs or even course work in specific industries. If you are a lawyer looking for a professional writer to write legal blogs, finding a professional writer who has had legal training or course work is a big plus! Background knowledge in your industry can really contribute to a writer's ability to write great content, in addition to communicating and collaborating with you.
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!