Who Company Social Media Accounts Shouldn't Follow | Social Buzz Pros
If you own a small business it's tempting, once you've set up your online company profile on Twitter, Instagram, and other social networks, to follow all your friends, your family, your social clubs, and more. Identifying yourself with your business is a huge part of life for small business owners and private practitioners who are essentially marketing themselves. However, when it comes to your company's online presence, it's professional best practice to keep your company social media account clean of "personal" things and that includes exercising prudence on who you follow on social media. There's two major reasons why 1. Reputation 2. Privacy.
Who You Follow on Social Media Affects Your Reputation
The online reputation of your business should be sterile and meticulous. From search engine optimized copy on your website to only posting the best high quality photos of your products, professional online content cannot be casually generated. Who you follow on your social accounts is actually important to professional credibility. Strictly speaking, it's perfectly appropriate to follow the professional accounts of colleagues, affiliates, industry publications, professional organizations, etc. as a finely curated selection of followed accounts is a great way to clearly establish your professional connections and trusted resources to potential consumers/clients. If you don't think people are looking at who you're connecting with on social media, think again! Clients/consumers will judge your knowledge, credibility, and authenticity in many ways. If they notice a company account is following pop cultural celebrities or even accounts with questionable profile photos, it can be damaging.
Who You Follow on Social Media Can Affect Your Privacy
As the internet continues to become more and more relevant in the modern life, online privacyshould always be a consideration. Consider the scenario of a disgruntled customer. Thorough online stalking could reveal everything from a business owner's home address to the names of their children. Don't make it easier by following the personal accounts of friends and family. On a less menacing level, it's just prudent practice to keep business and personal lives separate and that includes social media too!
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