What is a Sponsored Review? | Social Buzz Pros
Sponsored reviews are when businesses approach bloggersand social media influencers to review their products either for an exchange of goods or payment.
The blogger always receives products for free. This is a well known blogger perk and it is industry standard. Prominent bloggers, who have the discretion to select their partnerships, may not agree to write a sponsored review without monetary compensation. This compensation depends on the blogger and their market influence. Depending on the blogger, it may be worth the cost for a company to pay the blogger because of their influence on the company's market demographic.
Bloggers may indicate when a blog post is sponsored rather than an organic review. And while readers may understand there is some business relationship between the blogger and company being discussed,a good review is still very beneficial.
Other incentives regularly given to bloggers are promotional codes that can give their readers, a spotlight on company social media, and an affiliate relationship that will give them access to exclusive releases of products before they hit mass retail.
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