Managing Blogger Affiliate Relationships | Social Buzz Pros
Without a doubt, the marketing power of bloggers is tremendous. They have the instant ability to reach thousands if not hundreds of thousands of potential consumers and dramatically elevate your brand. Many serious bloggers are also part of larger communities, either formally or informally of like minded bloggers and influencers. Within these blogger communities trends pick up like wildfire. If you are featured by a blogger, your brand can quickly enjoy the success of being in the spotlight. As a result, bloggers, especially those who write about fashion, cosmetics, and lifestyle, are now a large part of online marketing and social media strategy for businesses.
What is a Blogger Affiliate?
Blogger affiliates are bloggers who have agreed to work with you by reviewing or discussing your product or business after you have approached them for a sponsored review. As we discussed in a previous post, sponsored reviews are an important part of most social media and online marketingstrategies.
Which Blogger Should Your Approach?
It all depends on your industry on which blogger you choose to partner with. Your social media manager will perform market research to find out the best influencers to approach. If a blogger ever organically chose to review your product and did it positively, they would be a great person to initially approach because they are already familiar and agreeable to your brand. In addition, if they are already a fan of your brand, they may agree to do a sponsored review just for exchange of products.
Are Blogger Affiliates Paid?
Some are, are not. Bloggers of great influence normally do require payment and you they will let you know what the price is.
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