How Real Estate Professionals Can Use Social Media to Sell More Homes! | Social Buzz Pros
Real estate professionals are some of the most socially savvy business professionals in the world. A real estate professional’s job at the end of the day is to be selling properties to individuals looking to buy, but there is more to the job than just showing people around and telling them about the features of each property. Selling properties, especially those that don’t quite hit the nail on the head for buyers, is all about real estate professionals learning as much about their buyer(s) as possible through social interaction and, in turn, selling properties with that buyer’s interests in mind.
If you are a real estate professional who is selling properties in today’s world, chances are that you’ve heard about the rapidly growing significance ofsocial media for businesses and professionals. You’ve probably heard the term “free marketing” in conjunction with the idea of a digital presence. The online world, however, is just as big as the one on which we live everyday in terms of who it connects and how those connections occur. It can be very scary, especially for someone in the business of selling properties, to enter into a situation that gives people from across the globe access to one’s little neck of the woods. Nonetheless, it’s hard to come up with a situation wherein the pros of bringing one’s business to life digitally will outweigh the cons, and so the social media world must be tackled. Not to fear, social media is manageable and doesn’t have to be overwhelming. Whether you’re on Facebook, Twitter,Instagram, pinterest or some other social media platform, here are some great ways to get started.
How to Use Social Media in Real Estate to Sell Homes!
Post Videos and Images. As a real estate professional, I can not stress enough how important it is to post visual content on your social media platforms. You know more than anyone that when a potential home buyer is looking for a house, they want to know what it looks like and what it would be like to live in. The better job you can do bringing that experience to life for the buyer in a positive way, the easier it will be for you to continue selling properties. On the flipside, a lack of presence (particularly in the visual aid department) on social media can make customers feel a bit concerned about the credibility of your business and of your listings. Bottomline - post visual content. The better the quality of your photos and videos, and the better the story is told and the more successful you will be as a real estate professional.
Use Links, Hashtags and Handles. Visual content is amazing, but you need a way to draw in the attention of new users, followers and potential buyers. Using hashtags and mentioning people in your posts by including their handles (ex. @johnsmith on twitter and facebook) will project your comments outside of your existing social media circle. The best hashtags are those that promote your selling properties both in straightforward as well as in creative ways (ex. #realestate #housetohome #johnsmithrealestate).
Go Beyond Your Job Description. You’re selling properties, true, but you’re also selling more than that. You’re selling a neighborhood, a town or city and a lifestyle. Your social media, as a result, should reflect elements of each of those things and not just consist of your listings. Use your platforms to promote events occurring in the area, positive initiatives and new establishments that may appeal to potential buyers. Post links and pictures for home improvement and interior decoration that will attract buyers to your pages for other reasons. You want your social media platforms to be diverse and interesting. Home listings may lead buyers to their dream homes, but they alone are not too entertaining. Make sure you’re working to make your social media experience a pleasant one. Your buyers and your pockets will thank you.
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