Why Non Profits Should Blog | Social Buzz Pros
There is a new, wider niche to be reached in the nonprofit sector that can only be done through the online platform. Blogging creates a personable way for nonprofits to organically reach potential donors, volunteers, and supporters about its cause which otherwise can only be done face to face. Since there are only a minute amount of workers for nonprofits and a huge audience to reach, blogging seems like the most reasonable solution to solve the schism between personable face-to-face contact and the online platform to inform people about projects and causes. Non-profits that blog will create a stronger relationship with followers and potential donors in addition to creating visibility and transparency for the organization.
3 Reasons Non-Profits Should Blog
- Creates Transparency for the Non-profit
Starting a blog creates transparency within the non-profit organization because it allows people to read about where the donors’ funds are going to and specific causes the organization is supporting. Thus, leading to more supporters, volunteers, and donors. Additionally, it allows you to show your organization is active and effective in helping the cause.
- Allows for Search Engine Optimization
Starting a blogboosts the chances for the non-profit to be found on search engines because blog posts have a variety of content, which targets different aspects of the organization. When someone types in keywords that happen to be on the blog posts, the blog will show up as a search result. Thus, increasing its visibility to a greater audience that would have otherwise not known about the organization.
3.Blogs Establish Relationships
A blog allows the organization an interactive opportunity to reach people that may have otherwise never have connected with it. For instance, people can post comments under the blogs, sign up for newsletters, share blog content on social media, etc. All of which will increase the organization’s visibility.
Blogs Help Market Non-Profits
Creating a blog for your nonprofit is a subtle way for you to organically market your organization. Increasing the presence of your organization will surely allow you to gain more supporters for your cause.
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