The Best Time to Post on Facebook & Twitter | Social Buzz Pros
Social media is fast becoming the most efficient approach to boost brand awareness by understanding your customers, receiving feedback, as well as directing traffic to your company's website. And now with social commerce, companies are integrating new media, via user-generated content platforms and social networking features, directly onto their consumer sights. Since technology gives consumers more control over the information they see and how they see it, it is imperative to market towards consumers during that moment they are online.
Timing is Key
Communications and relationships now lie in status updates, Likes, and recommendations that the consumer receives from their circles of trust. Finding a way to be an active yet unobtrusive marketer is key. It's important to know when the highest percentage of your audience is eavesdropping on your social network so that when you share content, you'll get maximum exposure.
Study Your Metrics to Discover Your Best Posting Times for Higher Engagement
Depending on your demographic, your industry, your product offerings, and many other variables, timing for social mediaposts can vary. Studying your metrics and back end statistics can provide insight as to when your posts are most often read and seen. Strategic posts during high activity times can optimize your exposure.
General Averages for Best Posting Times on Twitter and Facebook
Should you not have access to individual metrics, you can use the following data to learn when your audience is most likely to tune in and you will be more successful in maximizing your ROI.
- The best time on Facebook is from 1pm to 4pm on the weekdays.
- The worst time on Facebook is 8pm to 9am on the weekdays.
- The best time on Twitter is from 1pm to 3pm Monday-Thursday.
- The worst time on Twitter is from 8pm to 9am.
For both sites, it’s important to note that the weekends are the lowest points of interaction. Continue to maximize the reach of your social media posts by learning the best and worst times to communicate with your audience by trial and error. Every business is different so continue to tweak your times and keep track of the ones that generate the most traffic!
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