3 Ways to Have a Successful Email Newsletter | Social Buzz Pros
Email newsletters are one of the most cost-effective ways to reach out to customers and increase sales. Through this type of content marketing, businesses are creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. And the objective of these email newsletters is to drive profitable customer action. Here are our three suggestions to having a successful email newsletter!
#1 Diversify Your Topics
If you build up a large enough following, you could grow your business exponentially. But getting those followers is going to be difficult if you do not diversify your topics in your newsletter. Nothing is worse than receiving the same time of letter every day, week, or month. By diversifying your content, you’re bringing new, intriguing information to your subscribers. Photos, deals, related articles, similar websites, and links to your social media sites allow customers to engage in your content rather than throw it in their trash.
Another point to consider while diversifying your topics is to keep a consistent voice. Readers will expect a certain type of communication from you and when you change things up a lot it can take away from the connections you have already made. On top of keeping a consistent voice, many have found that a relaxed tone goes a lot further with subscribers than a very professional one. It is easier to scan through content when it’s colloquial.
#2 Scannable Content
Having scannable content in your email is essential. With more and more social actions being done on our smart phones on the go, individuals do not have a lot of time in their day to sit down and read thousand word emails.Studieshave shown that only 16% of people read word for word, while only 60% of people comprehend what they read. Here are some tips on how to including scannable content into your email newsletter to grab your reader’s attention:
- Headings/ Subheadings
- Formatting – use bold, italics, underlining, and CAPITALS to emphasize points.
- Block Quotes
- White Space
- Short Paragraphs
These things will help you get your point across to your readers who are scanning you email newsletters for important keywords and information.
#3 Call to Action
Finally, inserting call to action phrases either in your subject line or at the end of your email can increase clicks to your website. Your subject line is the first think your subscriber is going to read. There are two different schools of thought on what types of subject lines to create – whether it’s the same every week or different – is still up for debate. But, by having some kind of call to action in your newsletter, you are creating another opportunity for your customers to engage in your content and eventually click over to your website!
Email newsletters cater to those who want to stay informed without stalking your various social media sites. So, make sure you schedule your newsletters regular enough to update your followers but not so often as to turn them away. Some send an email newsletter everyday, while others send it out biweekly. Our advice: do whatever you can without sacrificing the quality, content, and message!
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing email@example.com today!