How A Smart Website Impacts Your Company’s Image | Social Buzz Pros
Your company image is what makes you stick out in the minds of potential customers. Your logo, business cards, and website all project an image of your company’s culture. Your company’s image is the things you want to convey about your firm, your strategies, your products, and professionalism towards a target audience. How you accomplish all of these things is through developing asmart website.
Crisp, clean, and easy to read are usually the keys when developing a website. The design should have a professional layout with colors to match your target audience but the key is to the design is that it should be aesthetically please as well as useful. The next important piece of the designer puzzle is a navigation bar. Make sure you use easily understood and logical names for the pages of your site. Be sure to include an about page, your contact information, and an FAQ. It is imperative to create a website that can be easily navigated, with plenty of information to satisfy perusing customers.
Mobile Ready Version
Smartphones and tablets are beginning to drive web traffic. Because people are always on the go, they do a lot of searching on their mobile devices. It is imperative for your website to have a mobile ready version that has easy navigation, important information, and can be easily accessed on smartphones.
Search Engine Optimization (SEO)
First, you need to choose a good URL that makes sense for your business and try to avoid quirky spellings. Once you’ve set up your domain, you can utilize SEO to make it easier for customers to find you. Good search engine optimization is more than just keywords and phrases; it also involves the proper use of links and tags. When potential customers type in keywords to their search engines, websites who have done a better job with SEO will appear soon on the site than websites that are lacking in SEO. So, it is important to utilize SEO on your website so that your site will rank higher than your competitors.
Social Media Integration
Twitter, Facebook, Instagram, Pinterest, Google +, Tumblr, and LinkedIn are just a few of the social networks your company could be linked to. If you do not already have pages on some of these sites, start developing them now! By linking your website to these social media platforms, you are allowing your customers to find you in more ways. Though it may not be a traditional form of advertising, social media can help boost your SEO as well as your company’s footprint on the web. By building a following across numerous social platforms you are only increasing your chances to grow your clientele.
Features You Don’t Need
Obviously there are many things you need to consider when developing your company’s website. But there are also things you should leave out when creating your site and here they are:
- Any auto play video
- Extraneous information and media
Most people will click on your website because they are looking for a very specific set of information. So, don’t bog down potential customers with extraneous photos, videos, and text. Keep your site crisp, clean, and easy to read. Make sure there aren’t large blocks of text and random photos that have nothing to do with your business.
If your business has a well designed website, it will be easier to attract clients from far wider an area than you may have originally expected. Take the time to develop a website that fits well with your company’s image and it will pay for itself. Only you can determine what your clients will see on your website, so make sure it is logically designed and utilizes search engine optimization.
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!