Online Marketing Trends for the Holidays | Social Buzz Pros
For most consumers, the holiday shopping season kicks off after Thanksgiving. However, for marketers, that is not the case. The 2014 holiday season is around the corner and it’s imperative for marketers to get an early jump on commercials and advertising. One thing is definitely clear for the online marketing trends this holiday season: social media will be crucial!
Here are some statistics revolving around online marketing trends for this holiday:
- 62% of marketers’ primary goal for online marketing trends this holiday is driving sales and extending brand reach.
- 19% will generate qualified leads online
- 13% will attempt to drive traffic to their website
According to marketers, 73% think the breakout social network of 2014 is Instagram. It is also believed that marketers will spend 67% more on social media during the holiday season compared to last year.
Website traffic and sales have a huge potential to grow during this time of year and social media will be a key player as people get more excited about the holidays. If you haven’t already started launching online marketing campaigns for the holidays, you are behind. Target, Macys, and Starbucks have already made the transition, so make sure yours is launching in the next few days.
Other Online Marketing Trends for the Holidays
Try to integrate your marketing campaigns by including sharing buttons in your emails, promote your blog content, and support your public relations strategy on your social media networks.
Offer discounts, promotions, and giveaways. Though self-explanatory, it is imperative during the holiday season. Customers want deals and they will go to other stores if you don’t have them!
Create attractive and scanable content, like infographics that has the chance to go viral! Your email promotions should be fun to read! By engaging wit your reader, you increase the chance for them to share your content and increase your reach.
Finally, track your efforts. Know what is working and continue to go down that path. Don’t waste your efforts by ignoring your metrics.
As a marketer, what are your plans for this holiday season? As a customer, how will these online marketing trends for the holidays affect your purchasing decisions?
Need Help With Your Online Marketing This Holiday Season?
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