10 Holiday Posts for Social Media | Social Buzz Pros
The holidays are fast approaching! Many retail stores, businesses, and individuals have decorated for Christmas and Hanukkah before Thanksgiving has passed. We’ve seen television commercials, social media posts, and ads on our web-browsers change over to the winter holiday themes, but have you? We’ve created 10 holiday posts for social media and tips that will help you stay ahead of the curve and remain on the top of your customer’s mind as they begin to shop around!
1. Community Events & Interests
The holidays are a time when we gather together with family and friends to reminisce about the events throughout the year while also reconnecting with those we may not have seen in awhile. Community events are a great way to bring family and friends together in a single location. Make sure that you are keeping your community up-to-date, while also participating in the events yourself. By showing you are an active member in the local community, your customers’ trust for your brand will increase as well as their purchasing decisions towards your company.
2. Personal Holiday Greetings
Snail-mail is almost obsolete, but around this time of year, people tend to send out cards to wish friends and family a happy holiday. So, take advantage of this trend by either sending a personalized e-mail, or snail mail, message to your loyal customers. However, be cautious when doing this because, around the holiday’s, email boxes tend to be flooded with spam and other promotions from many stores and businesses. So, make sure your holiday greeting is personalized to help your company stand out in the crowd!
3. Holiday Graphics
As we’ve mentioned in a few of our other posts (Social Media Trends for 2015), visuals are taking over. With the popularity of Instagramincreasing and infographics taking the web by storm, visuals will continue to be a key player during the holiday season. Make sure you create fun and engaging visual posts related to your holiday promotions, discounts, contests and more! By attaching holiday graphics to your logo/ brand, you will keep your customers engaged and informed.
One way to do this would be to create an Advent calendar countdown! Begin on December 1st and reveal and photo, promotion, discount, tip, or treat for the day. This is a fun and festive way to keep your customers engaged on your sites and eager to follow your countdown!
4. Thanking Customer Loyalty
The holidays are also a time to give thanks. Take some time to dedicate a few posts to your loyal, new, and prospective customers. Customers are the ones that allow businesses to run, so makes sure to thank them not only during the holiday season, but throughout the year as well!
One word – Santa. Who wouldn’t want to know what a day-in-the-life of THE Santa Claus would be like?! Use this post to be creative and engage with families following your holiday campaigns! Other options could be, a day-in-the-life of an elf, a day-in-the-life of the shopper finding all the discounts at your store, and many more!
Along with the Day-In-The-Life posts, you could include pictures of iconic toys like, Elf on the Shelf moving around your store. You could also include photo contests of the most creative Elf on the Shelf location/ situation (we’ve seen some pretty funny examples)! These posts allow your customers to really interact with your company online as well as in the store.
Although charitable work should be done throughout the year, it is highlighted around the holiday season. Be sure to let your customers know what you are doing to help the community around you. Take action and follow through with your promises by also encouraging your customers to take part too.
7. Holiday Quizzes and Contests
By creating fun and interactive posts on social media, you will increase your online engagement tremendously. Create quizzes about your business, the holidays, movies, music, artists, and more!
You can also create contests for your customers to participate in. Popular ideas are holiday photo contests, like best-decorated tree, most creative decorations, gingerbread houses, and more. Again, creativity and some quick thinking can help you increase your customer interaction online and in stores.
8. “Wrap Up” End of the Year Items
With the New Year approaching, many businesses and stores tend to have finalsales on products that will be replaced in the New Year. Be sure to inform your customers on what items are staying, and more importantly, which items are going!
9. Cyber Monday
Since 2005, online sales have been the highest on the Monday after Thanksgiving. It has been deemed Cyber Monday, and it is only fitting since many stores offer sales, only online, during this one-day. Similar to Black Friday, companies and stores have already begun preparing their marketing campaigns for two of the busiest days of the year. If you haven’t already created some advertisements, you need to get started ASAP!
10. Use Social Media To Boost Other Marketing Strategies
Within the past year or two, advertising on social media has almost become essential. So, make sure your company is using it to boost othermarketing strategies and campaigns. Don’t let it sit untouched throughout this holiday season. It is just as important as television, radio, and print advertisements!