How to Promote Black Friday and Cyber Monday | Social Buzz Pros
There are two shopping days left until Christmas: Black Friday and Cyber Monday. As a small business, it is understandable that you cannot compete with large corporations like Target and Wal-Mart. However, there are ways to maximize your promotions for both Black Friday and Cyber Monday. Here are our 5 tips for Black Friday and Cyber Monday:
1. Avoid Extreme Discounts
While discounts are a necessity for these two shopping days, you don’t need to lower your prices to try and compete with the larger corporations. Instead, market the value of your goods and services. All successful sales translate their products features into buyer benefits. Buyer benefits are whatever provides the customer with a personal advantage or gain. So, be deliberate in your marketing strategies and favor how your goods and services will benefit the customer rather than discounting your goods and services tremendously.
2. Guerilla Marketing
Guerilla Marketing is an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a good or service. So, it is perfect for small businesses! Small businesses can take more risks with marketing than large corporations. So, use these days to try something that will separate you from the crowd! “Swag” is popular these days – t-shirts, stickers, cupcakes with your logo, or even donuts – are great ways to connect with your customers while creating a memorable experience.
3. Social Media Marketing
If you haven’t already jumped on the bandwagon, you might be too late. Social media is taking the marketing world by storm. It is an easy and interactive way to connect with customers on a daily basis without spending an exorbitant amount of money. Include photo contests, polls, question and answers, a day-in-the-life, and more on your social sites! This will, again, keep you on the top of mind of your customers as well as create an engaging atmosphere for them to interact with.
4. Responsive Design
Black Friday and Cyber Monday are all about the Internet. Your sites need to be ready for the influx of customers who are going to be using your site on these two days. It is also imperative to have a responsive design ready to work seamlessly on mobile devices. Many people will probably be on the go or at work during these shopping days, so make sure your company is prepared for the traffic.
While customers are shopping around you site, they will be placing items in their virtual shopping cart. However, with the day being so hectic, it is possible that they will forget to check out. Make sure you have a system set up to remind customers that they have left items in the shopping carts. This will increase your sales without being overly pushy. Being active on the biggest shopping days of the year will only increase your customer loyalty, but it could also bring in new customers as the holiday season continues.
Black Friday and Cyber Monday are definitely the biggest shopping days of the year. Make sure your small business is ready for the traffic both in store and online. Don’t fall behind the times! Make sure your marketing campaigns are in place on social media sites and other media outlets!
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