Why Your Email Newsletter Is Driving Away Business | Social Buzz Pros
Email newsletters are one of the most cost-effective ways to reach out to customers and increase sales. Through this type of content marketing, businesses are creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. And the objective of these email newsletters is to drive profitable customer action. However, if email newsletters are done poorly, then it can result in driving away business.
Five Mistakes Businesses Make with Email Newsletters
- Not Targeting Customers
- Failing to Use Responsive Design
- Not Asking for Permission
- Lack of Diversity
- Flooding Mailboxes
Since the launch of the Internet, businesses have had to become more creative with the marketing strategies. There is a tremendous amount of information on the Web and there is more being added everyday. Use the tools given to you so that the right message is being sent to the right recipient. Do some research and segment your customers based on offers, target demographics or context of your emails. By doing that extra work you will deliver better, higher quality content across more channels.
Failing to Use Responsive Design
iPhones, Androids, and other Smartphones and constantly being used in today’s society. We text, play games, and read emails on our personal devices. So, one of the most important things to consider when creating an email newsletter for your business, is to use a responsive design to optimize content on your customers Smartphone.
Not Asking for Permission
Nothing is worse than receiving emails from companies you have no interest in. Make sure you ask your customers to opt-in to your mailing list before sending them email promotions and specials.
Lack of Diversity
It’s great to receive discounts and promotional codes, but that’s not all we’re interested in. Change up your email newsletters by sending out tips and tricks, other trends that are relevant to your business, or even links to what you’re doing on other social media sites.
Half the reason your emailnewsletter is driving away business is because your over-sharing. Do not email your customers once a day, which has proven to be irritating and can cause you to weaken your brands image. Remember, too much of anything is not a good thing so try once a week and see how your customers respond.
In sales, it’s all about getting the right message to the right person at the right time. So, if you’re going to reach out to customers through email marketing, it’s essential to do it right. Consider these practices that will keep you on the good side with your customer base!
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing email@example.com today!