Online Marketing to The Millennial Generation (from a Millennial) | Social Buzz Pros
The Millennial Generation, Generation Y, has grown up. And in just 10 short years, they will account for 75% of the global workplace! Consisting of people born between the years 1977 and 2000, Millennials are becoming the most powerful demographic in our nation today. If you’re a marketer, you need to figure out ways to make your brand stick to these digital natives. We’ve come up some tips for online marketing to the Millennial Generation and bonus it’s from a Millennial’s perspective!
Why Online Marketers Need to Be in the Now
Traditional “push marketing” no longer works with individuals who are technically savvy. Millennials consume brand and product information when they want to, not when you tell them too. Television, magazine, billboard, and other traditional forms of media are widely ignored. Having your information readily available on a website as well as being present on Facebook and Twitter are standard business practice. While other sites like LinkedIn and Instagram should be leveraged if they are in line with your business model.
Millennials rely less on what YOU think is important and more on what their friends say is important. So, make sure you are apart of their conversations. Being in the now is one of the more important aspects of marketing to the millennial generation. Most people are aware of Oreo’s quick response during the Superbowl Blackout. This quick thinking and responsiveness allowed Oreo market organically while being apart of a trending conversation. Being aware of trending topics is extremely important for the future of marketing, especially for the millennial generation.
Mobile Optimization Is Key
We are a generation that says losing our phone or computer would have a greater negative impact on our daily routine than losing our car. Mobile devices run the majority of our interactions throughout any given day. If you don’t have a mobile responsive web design, you might as well not have a website. With 41% of millennials having made purchases using their smartphone devices, it is imperative that you have a website that can seamlessly function either on a desktop or mobile device.
Creativity is the Best Way to Connect with Millennials
Though obvious, creativity in the marketing world is changing. Static ads with little content aren’t going to drive your sales; ads consisting of a story and a strong brand message will go further. Millennials want a consistent message that is worth sharing. They want you to be socially conversational before going viral. An example of this would be Chipotle’s short film called The Scarecrow. If you know little about Chipotle, they are notorious for having a strong foundation in getting their products locally and from organic farms. They have a whole section on their website called “Food With Integrity” that outlines their commitment to finding the best ingredients. They are an incredible company that has separated themselves from other fast-food chains because their brand is so transparent.
Millennials look for stories, images, and videos that are worth sharing, that are a mirror of the lifestyle they want to live or embody. Other companies like Nike, Target, The North Face, and Starbucks are larger corporations that have great brand images and have strongly positioned themselves within communities. Individuals from the millennial generation look for brand messages that they can identify with. By being creative and generating content that starts conversations, you will become a force in the marketing realm.
Final Tips for Marketing to Millennials
There is a lot to handle when beginning to make the transition towards marketing to the millennial generation, but if you follow our tips we know that you will have more success. One final tip – don’t insult a millennial’s intelligence or call us narcissists. Though we may have created the “selfie” our generation cares deeply about the global economy, the environment and social justice. We are on track to become one of the most educated generations in American history, so don’t take it for granted!
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