Why Your Website Design is Driving Away Traffic | Social Buzz Pros
When you are designing a website, you are essentially making an argument for why people should stay on your site rather than go to a competitor. You want to create something that is a dynamic and realistic depiction of your company. And if you fail to do this, then you could potentially drive away consumers. Here are some ways your website could be driving away business:
- Poor Design
- Bad Aesthetic
- Not Mobile Responsive
By ignoring these three key aspects of web design, you are ensuring that no one will want to visit your site. Instead you should follow our next tips when creating a website.
How Visual Rhetoric Effects Web Design
Visual rhetoric is something that you may not think of on a regular basis; however, it is something you probably use every day. It is essentially the use of images as an argument, or the arrangement of elements on a page for rhetorical effect such as the use of typography (fonts, images, spacing, and more).
As mentioned before, when you’re designing a website, you are creating an argument for why consumers should stay on your site. So, remember the acronym, C.R.A.P., and you will have more success.
C is for Contrast
Contrast is used to make certain elements on the page stand out for the reader. By having strong contrast between page elements, it allows the reader to easily scan from one point to another down the page.
It is imperative that you guide your reader through your website. This will assist in a more easy navigation and thus for the consumer to find the information they were looking for faster.
R is for Repetition
By repeating styles down the page for a cohesive feel, repetition allows you to create consistency on your site. For example, bolding, certain ideas shows the reader what is important while also breaking up the page and distinguishing different points from others.
A is for Alignment
Everyone on your website should be visually connected and cohesive to something else. Nothing should be out of place or
This is one of the most important aspects of your web design because if your site is not aligned, then your users will not know how to navigate it and thus they will become frustrated and leave.
P is for Proximity
Proximity helps you create and relate meaning to your consumer. By grouping elements together with a specific design throughout the page, the reader will be able to determine what goes with what. By also implementing design elements and including space, the reader will not become confused and your site will be very navigable.
Does your site follow the C.R.A.P. design model? If it doesn’t, what steps could you take to improve it? Here are a few examples of web designs you should NOT follow.
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