Current SEO Trends | Social Buzz Pros
SEO, or Search Engine Optimization, is a key to website design, blogging, and general searches. It has been known as one of the ways that companies and individuals can make their sites appear on the first pages of Google, Bing, and other search engines. An important aspect of SEO is using keywords on your website. These keywords are what help bring your website to the top of the search engine sites when consumers are looking for something specific. But, current trends are moving away from just using keywords and towards a more holistic approach.
Content Marketing is SEO
While “content marketing” and “SEO” are fundamentally the same, there are a few differences. SEO, as mentioned before, revolves around using keywords to bring your website/ blog to the forefront of consumer queries, where as content marketing is creating high quality content while also using solid keyword research. The difference lies in the material that you produce for your website. If you focus solely on keywords and ignore the rest of the content, you are missing an opportunity to provide value to your consumers.
Added value can drive more traffic to your site because consumers will continue to browse around even after they have found the answer to what they initially searched. By content marketing, you will drive more traffic to your site from a larger pool of searches.
Social Media is an SEO Trend
Social media is now playing another major role in current SEO trends. As with any company/ individual, you HAVE to be on social media sites. Social media sites allow you to attain a larger “Internet footprint.” By using these social sites, you can content market through a different medium, allowing for your consumers to “find” you more easily. You can also use social media to target your main demographics as well as reach out to other prospects.
Guest Blogging Boosts Your SEO
By both blogging for others as well as allowing others to blog for you, you can instantly increase your audience. By blogging for others, you can create links with consumers who may have been unaware of your or your company. You can also build authority in niche markets by being an expert and informing them on tips, tricks, and some “inside knowledge.” Finally, you can build credibility. By blogging for other individuals/ companies, you are showing that you have something to offer, some value that the other individual or company could not provide themselves. By continuing to get your name out there, you can only increase your audience and demographic and eventually increase your sales.
Social Buzz Pros and Search Engine Optimization
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!