5 Online Marketing Mistakes Your Company is Making | Social Buzz Pros
Online marketing has quickly come to the forefront for many professionals and companies. With mobile taking over Internet surfing and most individuals connecting to social media sites, it is imperative that you as a professional or company be present. Here are five online marketing mistakes your company could be making:
1. Not Having a Blog
By not having a blog, you are losing out on the opportunity to increase your traction in your professional realm. Creating content is one both one of the easiest and tedious things to do to build trust within a community. By not generating extra content for your audience, you are losing out on the opportunity to showcase your knowledge and expertise. With blogging comes Search Engine Optimization. As discussed before, SEO allows you to use keywords so that you appear high on searches by users who may be interested in the product, idea, etc. that you are marketing. But, without a blog, the chances of you appearing in a search result greatly decreases when you do not blog.
2. No Social Media Integration
Social media is one of the easiest ways to market to current and potential customers. The platforms are similar to “opt-in” emails, in that you know exactly who is interested in your product/ service since they choose to either “Like” or “Follow” you. If you do not have a social media site, you are decreasing your traffic as well as not developing as many loyal fans as you could be.
3. Poor User Engagement
Let’s say you do happen to have some social media integration, but you don’t update it as often as you should. You are again, losing out on the opportunity to connect with and market to an audience who is interested in your product or service. By not responding to interactions on your social sites, you could drive away potential customers and thus lose sales opportunities.
4. No Graphics, Photos, or Videos
Continuing on that path, let’s again say you have website and are somewhat active on social media sites. That’s progress, but if you do not diversify your posts, you will become boring to your audience. Ninety percent of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. So, posts that contain videos, graphics, and photos can attract three times more inbound likes than plain text. If you are not leveraging visual media, you are again, decreasing your leads and devaluing your individual and company’s expertise.
5. Having an Unresponsive Website Design
We’ve mentioned the importance of responsive design in other blogs and we will again, mention the importance of it. In an increasingly mobile world, mobile surfing is beginning to take over. Before customers purchase anything, they are likely to research it. If your website is not responsive to mobile design, you will see a decrease in page visits and this will result in a loss of sales.
Online marketing can be one of the best things for your company, if you avoid making all these mistakes. If it’s too much for you or your company to manage all five of these at once, try implementing three to begin with. You will definitely see an increase in leads, audience participation, and eventually sales!
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