How to Improve Your Online Marketing Strategy in 2015 | Social Buzz Pros
Online marketing is imperative because it aligns the way consumers make purchasing decisions. More often than not, users are researching on social media and mobile sites before making final decisions. With the increase in the Internet, you can more easily connect with current and potential customers. Here are five ways to improve your online marketing strategy in the New Year:
Improve Your Online Marketing Strategy Through Blogging To Increases Views
Having a blog allows you to increase your traction in your professional area/ expertise. By continuously producing new, interesting, and informative content for your audience, you are building trust within your community as well as showcasing your knowledge. If you continue to blog, your followers will be loyal as well as show their friends and family how helpful you are. Blogging also allows you to use Search Engine Optimization (SEO), which has been known as one of the ways that companies and individuals can make their sites appear on their first pages of Google, Bing, and other search engines. So, make sure you or your company is blogging and producing new content at least twice a week.
Improve Your Online Marketing Strategy Through Social Media Integration
Social media sites have surged in popularity and they will continue to do so in 2015. Social media sites have allowed businesses to market to their desired audience more seamlessly because they can connect with people who are already interested in the product or service they are providing. By continuing to use these mediums to market online, businesses should be able to increase their followers and eventually their sales. However, it will be extremely important to diversify the content that you share online to keep your audience interested. Be sure to be creative when marketing on social media sites because millennials are particularly picky about WHAT they follow and WHAT advertisements they will actually pay attention to.
Improve Your Online Marketing Strategy Through User Engagement
As with social media, you will need to put out extra effort to keep in constant communication with your audience. Since users can interact so easily with your company on social sites, it is important that you respond to any compliments or even negative comments. By being an active and engaged user, you will show your audience that you don’t have a computer programming for your social media sites, but rather a real human who is concerned for the customers needs or wants. By being active online, you will build trust with your customers and eventually generate more customer loyalty as well as new leads.
Improve Your Online Marketing Strategy Through the Use of Graphics, Photos, or Videos
Creating content that people have an incentive to share is the goal for any online marketing strategy. So, start by being creative. As mentioned in a few of our other blog posts, 40% of people will respond better to visual information than plain text and visual stories help people identify with an organization. With the creation of Instagram and infographics, visuals are becoming a larger part of our world. No longer are the days of text heavy websites, but more about the graphics, photos, and videos that break up the page. Be sure to include these in many of your social media posts. Using photos, graphics, or videos is a great way to diversify your posts and keep your audience guessing as to what is going to come next!
Improve Your Online Marketing Strategy Through Mobile Responsiveness
We’ve said it once and we will say it again, MOBILE REPONSIVE WEB DESIGNS ARE THE KEY TO 2015! Users are using mobile devices more than their laptops these days to do research before purchasing a product or service. Having a responsive web design allows users to search through your site without zooming in and out every time they refresh or move pages. It is too easy to lose customers because of a poorly designed website. Be sure that this is on the top of your list of things to do in the New Year!
Social Buzz Pros Can Improve Your Online Marketing Strategies!
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!