Real Estate Professionals Can Compete with Home-Buying Apps | Social Buzz Pros
Today, anyone can list or buy a home online. With home-buying apps like Trulia and Zillow, it makes it easier for customers to “shop around” without leaving their home. In most home purchases, customers want to save that extra 3% on the sales price, which is typically what buyer’s real estate agents make on a transaction. However, real estate agents can compete with home-buying apps. And, the benefits of using a real estate agent far outweigh only using a home-buying app.
Benefits of Using a Real Estate Agent
Imagine you’re interested in purchasing a home. Consider the “features” you may be interested in: do you want a swimming pool, do you want a fence in the backyard, a basement for your kids to play in? These are all questions that your real estate agent would be able to provide you answers to, and potentially provide you with the home that fits you and your family.
Most real estate agents, if they’ve had a lot of experience, will be able to price a home as soon as they walk through the door. They can also tell the value of the neighborhood. By providing you with all the data on local home sales that you may not have access to on the home-buying apps, you become a more informed buyer.
Also, in some cases, individuals won’t publicize that their home is for sale, and only a real estate agent would be able to provide you with the listing rather than a home-buying site. By using a real, real estate agent you will be provided insight into the honest market value of a home rather than the inflated price that the sellers have listed.
What Real Estate Agents Can Do to Compete with Home-Buying Apps
While there is some competition with home-buying apps, real-estate agents can leverage these sites to gain new clientele. However, you should not solely rely on these sites, but you should also have your own website as well as be active on social media.
Your own personal site, Facebook, Twitter, LinkedIn, and Pinterest are all becoming common business practice for many professionals. Being connected on the web allows you to keep in touch with your clients without blasting them with emails or spending money on marketing that may not work.
By being present on social media, and having your own website, you are controlling more real estate (pun intended) on the web which can only increase the clicks to your site and thus increase your clientele.
How Social Buzz Pros Can Help Real Estate Agents
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