Why Social Media is Important For Start Ups | Social Buzz Pros
There are many social media mediums that are important for startups to market on these days. It is important to learn and adopt what affects their company and what matters to their customer experience, both positively and negatively. However, in order for social media to be effective, company's must have a well-designed experience that people can get excited about. The more startups can wrap their services and products into a solid brand message; the more likely Followers and their friends will share your message, and that is why social media is important for start ups.
Common Business Practice: Twitter and Facebook
Time management is probably your startups top priority, so when it comes to social media, you are probably running it with a small team or you have outsourced it to another company. Regardless of the choice you made, it is common business practice for your business to be on Twitter and Facebook before any other social media site.
Twitter is highly engaged, yet a short-lived medium. Twitter is great for asking questions to your "Followers," "Retweeting" relevant content, and "Following" others in the field to build relationships. Twitter is also best used for customer service. Here you can respond to your "Followers" in real time with answers to their questions and even troubleshooting. Your Followers will be able to use your Twitter page as a sort of FAQ every time you respond to a question.
Facebook is the other social media site that is common business practice today. With over 500 million users on Facebook, it is a great medium to have a Page. You have more freedom with the amount of text you can post as well as create events, and like your page to Twitter, improving your SEO.
However, before launching a social media campaign you need to outline your brand, your target audience, and the message you want to communicate with your Followers. By building this connection, like you would a new friend, your Followers will be more likely to share what you are sharing with their friends, thus building your clientele.
Go Wherever the People Are on Social Media
After outlining your brand, be involved on social media sites. However, be sure to not spread yourself too thin. Be highly active on one to three social media sites rather than have five accounts on different networks. Highly active accounts on fewer social media sites are far more effective for your clients/ customers.
As an entrepreneur, it can be beneficial for you to Tweet and Post on behalf of your company. Transparency is key when building a brand, and the more transparent you and your startup is, the more likely Followers will be willing to keep track of you. By sharing your startup's unique story, your Followers will begin to see how they can benefit from getting to know you.
Social Buzz Pros Can Help with Your Social Media Needs
At Social Buzz Pros we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the interesting, high quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!