The Best Time to Send an Email Newsletter | Social Buzz Pros
With the inundated, web-focused society, marketers have to find new ways to connect with their consumers. Additionally, mobile devices are being used to complete many day-to-day tasks. So, email marketing can be one of the most cost-effective ways to communicate and stay in touch with your consumers.
Why Send an Email Newsletter
It is no surprise that emails are opened throughout the workweek, with the majority of them being read on Monday mornings. However, there is a difference between reading an email, and clicking through to the links and responding to an email's call to action.
Timing is one of the key aspects to any marketing campaign, and this is no different when it comes to sending out email newsletters. The frequency and number of times you send an email newsletter can also play a big role in improving your results.
Here are five reasons to send an email newsletter:
- Cost effective way to send messages to your customers
- Opens up a two-way dialog with customers
- Leverages existing marketing efforts
- Increases lead generation and cross-selling
- Provides instant and measurable results
It is obvious that email newsletters are a powerful and inexpensive way to connect with your customers. You can easily grow your business by increasing revenue and referrals from existing customers rather than trying to chase new ones. By garnering relationships with your current customers, you will begin to create a “list” of your most valuable assets.
When to Send an Email Newsletter
The best time to send an email newsletter is between 11am through 3pm. If you send it any earlier and you can risk your message getting lost in a rush to prepare for morning meetings and the rest of the day. However, sending it too late can cause your message to be deleted before customers leave for their commute home. Another option is to send it after 8pm after your customers have finished eating, showering, and putting their children to bed. On top of that, Mondays and Fridays should be avoided. Again, on Monday your customers are beginning to prepare for their morning meetings, as well as the rest of the week. And Fridays, your customers may leave early from work, so your email could get lost in the crowd.
Another piece of information, to consider, is the click through rates, which are different from just opening an email. Click through rate is when your customer interacts with your email rather than opening it and deleting it. The highest click through rates is between 8am and 9am and 3pm and 9pm. Additionally, research has begun to show an increase in email activity on weekends, when your customers are beginning to respond to your email newsletters whether it is taking action or clicking through.
One final aspect to consider when sending out an email newsletter is the time. In order to optimize the engagement rates for your messages, you should schedule your email newsletter to hit their inbox no later than one hour before the top open times. That way your chances of getting noticed are the highest. It is also important to consider if you’re sending your email newsletter worldwide, time zones. To again, optimize delivery, you need to schedule your message to land at the same time in accordance to the specified time zone.
Most importantly, you need to gather data from your email newsletter metrics and compare them with these general findings. These metrics will allow you to pinpoint the times you should be sending out your email newsletter.
Social Buzz Pros Can Help With Your Email Newsletters
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