Top 5 Social Media Mistakes Made By Startups | Social Buzz Pros
Social media sites are fast becoming the most efficient approach to boost startup brand awareness. By understanding your customers, receiving feedback and directing traffic to your startup's website, you can obtain a larger Internet footprint. Technology gives consumers control over the information they see and how they see it, so it is imperative to market towards consumers during that zero moments of truth. Especially since communications and relationships now lie in status updates, Likes, and recommendations from Followers' circle of trust. Social media sites are an excellent way to be an active, yet unobtrusive marketer when you are just starting out.
Concerns with Social Media
It is natural to have some concerns when approaching any social media site. It will take time and effort to build a strong following of your target audience. However, the importance of understanding the positives and negatives of leveraging social media sites is paramount to the success of your business. Below are the top 5 social media mistakes made by startups.
Social Media Mistake #1: Spreading Your Startup Too Thin
You may be eager to jump onto all the social media sites possible because you just want to get the word out about your company. However, this is a huge mistake among startup firms. Common business practice for startups is to start on Facebook and Twitter. After being highly active on these sites and seeing successful interactions with your Followers, you can consider adding more social media sites like Instagram, LinkedIn, Pinterest, etc. to your list of sites. The benefits of focusing on a few networks, and providing consistent communication to your Followers, you will increase your engagement.
Social Media Mistake #2: Poorly Timed Social Media Posts
Nothing is worse than putting a tremendous amount of effort into social media and seeing no return. Analytics will be your saving grace as a startup. Facebook Pages provide you with the necessary information needed to know when your consumers are interacting so that you can continue to post at the same time to improve your engagement. If you ignore your analytics and time your posts poorly, you are only harming yourself and the potential growth of your company.
Social Media Mistake #3: Talking More Than Listening
While you need to provide high-quality, engaging content to your consumers, you also need to pay attention to their comments, questions, and concerns. Social media sites like Twitter are a great place for customer service inquiries. It is easy for consumers to ask your start up a question and get a response in real-time, rather than waiting for the phone for upwards of ten minutes. Consumers want transparent companies who are always engaged in improving their product or service.
Social Media Mistake #4: Spamming
The last thing you want to do is spam your audience. If people start to think you are posting too many "salesy" updates, they will stop viewing your profile or even unfollow you. Being aware of your mistakes are the best way to improve your startup and your brand. Be sure to have genuine, engaging, high-quality posts throughout all your social media sites.
Social Media Mistake #5: Starting Without A Plan
While you may think social media is pretty straight forward, you are very wrong. As you've read from the issues above, there is a lot to consider when posting so a social media site. The most important step is creating a strategic plan for your social media operations. Consider these questions: Do you know who your target audience is? What kind of tone do you want to have? How will you measure your success? These are just a few of the questions you should be asking yourself before jumping on the social media bandwagon. In order for your startup to have any success online, you have to have a very concrete tone, voice, and message in order to connect with your consumers consistently.
Social Buzz Pros Can Help Start Ups with Their Social Media
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