Why Foreign Companies Should Outsource Digital Strategy to Natives | Social Buzz Pros
Search Engine Optimization (SEO), content marketing, Pay Per Click (PPC), online PR, web design, email and mobile marketing and more all factor into an active digital strategy. Companies in the United States are finally understanding the importance of these buzzwords and implementing them into their everyday policy. Now, foreign firms, trying to break into the U.S. market need to include these strategies onto their digital sites.
With globalization, the United States is beginning to work closely with foreign companies and vice versa. However, foreign firms are struggling to connect with U.S. consumers. With the transition to a highly mobile optimized nation, foreign enterprises are not having as much impact on their digital strategy as local U.S. companies are. So, it is recommended that companies outsource digital strategy to natives, who are aware of the trends and how to leverage those trends to get the most views, clicks, and conversions.
Benefits of Outsourcing Digital Strategy to Natives
In general, hiring an in-house SEO expert can cost anywhere from $50,000 to $150,000 per year, depending on their experience. This does not include the headache of dealing with paperwork, vacation days, sick days, health care, training, taxes, benefits and more. Additionally, hiring one SEO expert is not enough to run a successful online marketing program, so a recruiting a full team of SEO experts could cost anywhere from $200,000 to $300,000 per year.
Outsourcing your digital strategy to a native could require, at the least, $3,000 per month, which is $36,000 per year, significantly less than hiring an in-house expert. Your company will benefit from the experience the external marketing team brings to the table. They will familiarize themselves with all aspects of your business to ensure that their strategies will target the right market in the U.S.
With globalization, the U.S. is outsourcing many of its App development needs while foreign countries are trying to sell to U.S. consumers. The give and take between native and foreign countries are seen from every angle, so it is only natural to outsource a digital strategy to a native who will know what your target consumers are looking for.
Skills of Native SEO Experts in Digital Strategies
In our blog series, we highlighted the benefits of all things related to Search Engine Optimization. The top five benefits of SEO are:
- Increases Internet Exposure
- Boost Business Efforts – International Reach
- Customer Acquisition
Let's focus on number three, "boost business efforts – international reach." If you are located in a foreign country, you may not understand the way U.S. citizens use their mobile and desktop devices to access the Internet. If your company is continually launching paid ad campaigns, then you will not see as much success as if you were to create new and engaging content continually. One of the best ways to improve your SEO is through the generation of original and interesting content. This improves your organic reach and thus your click rate, your business goals, and your customer acquisition.
Social Buzz Pros Can Help Foreign Companies with Their Digital Strategy
At Social Buzz Pros, we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the impressive, high-quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing firstname.lastname@example.org today!