How to Build a Fashion Brand with Instagram and Pinterest | Social Buzz Pros
As the saying goes, “a picture is worth a thousand words” and that is because there are thousands of ways to describe what is happening in an image, and thousands of ways to view the image. With Instagram and Pinterest, their platforms revolve around sharing images.
In fashion today, companies like Stone Fox Swim, Shop Planet Blue, Bergdorf Goodman, and many more are using these platforms to elevate their products and business goals. But, what they are doing in addition to highlighting their products is lifestyle marketing.
First, marketing is “the action or business of promoting and selling products or services, including market research and advertising.” While lifestyle marketing is how your company can creatively inspire consumers through a certain image or self-concept that they could see themselves doing and how they believe to be seen by others. So, if you are interested in building a fashion brand, you should start by promoting your products and lifestyle on Instagram and Pinterest.
Benefits of Using Instagram
It is easy for users to scroll through Instagram posts for hours on end. One minute you could be checking all the updates from the users you are following and then an hour later you find yourself on your best friend’s sister’s boyfriend who has a cousin thought was cute so clicked on his page and found out he has a girlfriend, and then you click on her page and end up finding #tbt from 1999. Needless to say, there are hundreds of ways for users to find you on Instagram, so why not leverage it to build a fashion brand?
However, Instagram is more than the photos; it is a way to engage your audience by asking engaging question, creating unique hashtags, and communicating with people who’ve liked your posts. Once you make those connections on Instagram, they can easily be redirected to your site and hopefully turn into a conversion.
But, with any social media site, it is important that you stay active to continue to build your presence and maintain what you have already established. Below are a few examples of lifestyle marketing on Instagram!
Stone Fox Swim is a bathing suit company for women. While also displaying their clothing in organized ways, they also provide photos of healthy snacks! Similar to Goop and Shop Planet Blue, Stone Fox Swim is trying to promote healthy eating along with their products. Women who are interested in both are surely to gravitate towards this brand. Doesn't this photo make you want to take a dip in this bath?
Shop Planet Blue is a women’s clothing company based out of Santa Monica, California. They have a very lifestyle marketing focused Instagram account. Though they highlight their clothing and accessories, much of their other content revolves around “inspiration” and the other lifestyle choices, whether it is tequila, a delicious parfait, or the beautiful view. Their clothing line paired with fun photos assists in creating a well-crafted campaign. Who wouldn't want a palm tree to wake them up in the morning?
Goop is “one of the rare places where food, shopping, and mindfulness collide.” Created by Gweneth Paltrow who wanted to have a platform to discuss experiences, recipes, products, and advice. So, really, it is the epitome of a lifestyle account. Inspirational quotes are another great way for accounts to attract a lot of attention.
Benefits of Using Pinterest
Pinterest is essentially a digital scrapbook for all your dreams and desires. Individuals can “pin” or “like” images of items that they have interest in making it tremendously simple for companies to promote products and services.
For fashion designers, you can easily create a storyboard to showcase your work. You can organize your designs in anyway and essentially create an online portfolio on a social network. That way, potential consumers can check out your work prior to contacting you.
Some best practices for Pinterest would be to define your boards, be creative, and know your audience. Organize your pin boards in categories that define the products and services you offer. Next think outside the box and consider what topics (or types of lifestyles) would be the personality of your brand. Create boards that will engage your visitors and that are not always promotional. Finally, know your audience. Keep track of who, what, when, where, and why your consumers are “pinning” your products! Then you can leverage these times to launch new and engaging content.
Social Buzz Pros Can Help Create Your Lifestyle Marketing Campaign
At Social Buzz Pros, we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the impressive, high-quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing email@example.com today!