5 Questions to Ask Before Hiring an SEO Expert | Social Buzz Pros
It is the last blog in the series, and it may be the most important one. Hiring an SEO expert can make your break your website's success in acquiring customers, increasing visibility, and driving engagement. So, it is important to ensure that your SEO expert will work to improve your online statistics. Search Engine Optimization, SEO, can be done with minimal effort. However, if you want to see an increase in viewership and customer acquisition, then you need to hire someone that understands Google Analytics. The SEO expert should also know how to leverage link distribution, blogging, and improvements to your website. Below are five questions you should ask before hiring an SEO expert.
Question 1: What are your plans to drive engagement, increase visibility, and improve my business?
The Google algorithm is constantly changing, so it is important for SEO experts to stay up-to-date on the trends. Recently, one of the most important aspects of Search Engine Optimization is creating high-quality, original content. So, one of the first ways to drive engagement, increase visibility, and improve your business is through the creation of original content. Things, like blogging and revamping web pages to be user-friendly, are some of the first steps to take for SEO.
Another tool that can be used to drive traffic, increase visibility, and improve your business is link distribution. After creating a solid blog list, there are various sites like StumbleUpon and Reddit that can be leveraged as platforms for your company. Additionally, there are many niche websites that can also be used to distribute your links.
Finally, as mentioned numerous times before, keywords are of the utmost importance. Tagging your blogs, website, and any other original content with keywords will improve your engagement, visibility, and business. Customers will be able to find you more easily by searching for those keywords, thus improving your customer acquisition.
You will come to find that all of these forms of content creation are very "white-hat," meaning it is original, organic material that wasn't paid for, which would be considered "black-hat."
Question 2: How Can I Monitor My Company's Progress?
There are numerous Apps and software that an SEO expert can download to manage your statistics. Regardless of the App or software they choose, what you should be concerned about is tracking your audience. Make sure the SEO expert can help analyze your visitor traffic and paint a complete picture of your audience and their needs. Also helpful, is where your customers are and who they are.
Once you know how well your promotions and content creation are working, or not working, be sure your SEO expert has a marketing plan to target your audience. Your SEO expert should continue pivoting if current plans are working while measuring, and re-measuring your site traffic, visibility, and business development.
On top of that, your SEO expert should continue to provide you with statistics on a monthly basis. Search Engine Optimization takes time and effort, and you should see an upward curve if the expert is doing it right, within three months.
Question 3: Can You Provide Examples of Content Specific to My Business Goals?
To ensure that your SEO expert is in it to truly help your business, have them provide some examples of the new, original, and organic content they will be writing for your website. This will help prove that they are doing "white-hat" marketing rather than being lazy and just distributing existing links or paying for followers.
By having the SEO expert demonstrate that they understand your business goals, you will feel more comfortable handing over control, knowing that it is in right hands. The SEO experts should try to be highly fluent in your industry's specialization, and if not, they should do research to increase their knowledge. Hiring these kinds of managers can give you the edge you need to succeed. SEO experts with strong writing skills and the technical skills required to do the job right are worth a lot more.
Question 4: Is SEO a Long-Term Commitment?
YES! A hundred times, yes! True SEO experts know the importance of content management, landing page optimization, link building, blogging, copywriting, and social media integration. If your company is just starting out and you only have a website, understand that there will need to be much development before you see leaps and bounds in visibility and traffic.
SEO is a constant. If you rank high once, you need to continue to keep your efforts active in order to remain high. Bear in mind, your competitors are also continuing to optimize their sites in the attempt to overtake you on the rankings. One day, you may have ten competitors and the next you could have 50! The more advanced your SEO is, the more likely you can have a higher-ranking site. Staying competitive is the key and continuing to invest in SEO experts will probably ensure a steady stream of new customers and an increase in return on investment.
Question 5: Do You Guarantee To Get My Site in the Top Results for Google, Bing, and other search engines?
If the answer is yes, ask them again. If they still say yes, run away as fast as you can! If an SEO expert promises to get you a top ranking, it is too good to be true. Large companies like Nike, Coca-Cola, Ford, and Apple will continually remain high in search engine results because they are huge corporations with impeccable brand messages. In addition, although a well-designed is crucial to SEO success, it does not guarantee that you will rank higher in search engines. Only a portion of SEO takes place on your primary website, and that is why we've highlighted the importance of new, original, and organic content creation.
SEO experts should not promise to get you the highest ranking on search engines, but rather they should promise to assist in improving your ranking on your niche market.
Social Buzz Pros Can Help With SEO!
We hope you've enjoyed the SEO blog series! Stay tuned for more blogs and blog series in the future! If you have something you'd like us to write about, contact firstname.lastname@example.org!
Don't forget, at Social Buzz Pros, we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the impressive, high-quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing the link above!