How to Make Your Social Media Pictures Go Viral | Social Buzz Pros
Social media users post billions of pictures every day. While some of the pictures they post can quickly go viral through thousands of likes or hundreds of shares and retweets, some are not. So how to make your pictures go viral?
Here are a few qualities that you must have for your pictures to go viral!
Your Picture Should Be Coordinated with Your Post
Nothing can deter fans from liking your picture than uncoordinated content. Your pictures should match with your words so that people can understand the message you are trying to convey. Moreover, it is also easier to drive traffic to your post if you focus on lifestyle marketing rather than selling your product or service. People who have the same experience or want to have a certain experience will be attracted to your pictures and interact with you.
Besides your content, you should also think about what social media platforms you want to post your photos. Naturally, each social media platform will have a different style and targeting users will vary. Pictures on Facebook, Twitter, and Instagram will be tremendously different, so be sure to have a plan in place for each social media platform.
Your Picture Should be Original and Creative
We love new things. Make sure your images are fresh and interesting, ensuring it will catch the users attention immediately. Don’t get stuck re-using someone elses photos. Be sure to create something that goes along with your brand, your brand’s lifestyle, and that will assist in drawing more users to your social media platforms.
One of the reasons Instagram and Pinterest are so popular these days is because it is wholly based on photo sharing. It is easier to consume a 300x300 pixel image rather than 300 words. Additionally, on Instagram, it is a real-time experience, allowing users to interact with one another from the very minute it is posted. However, on Facebook and Twitter, image sharing is not as significant, so be sure to focus your image sharing on social media sites that dominate photo sharing. While pictures on Facebook and Twitter do not have a significant sharable percentage.
Your Pictures Should be Timely
One-way to prevent your picture posts from being lost online is to link them to real time events. If you are holding an event, or even attending an event, be sure to upload your photos while you’re there. Hashtags can improve your photo’s discovery as well as be used to categorize your photo upload. Fans will see your photo and, since they are already interested in your activities because they’ve “Followed” you, it is more likely that they will engage with your real-time upload.
Moreover, posting a URL in your bio or in the post that links back to your website is good for SEO and increasing traffic. You can dramatically increase your “foot traffic” by including a URL.
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