5 Common Social Media Mistakes That Will Kill Your Brand | Social Buzz Pros
The importance of social media has continued to increase over the years. It is dynamic and interactive and allows companies to reach out to large audiences through a variety of platforms. However, it is also easier for your customers to either fall in love with or become annoyed with your brand.
Managing your brand wisely can be challenging. If you do not develop a plan and strategy, then it will become a real disaster to your brand's reputation.
Here are five common mistakes that we think you should avoid when tackling social media marketing.
Mistake #1: Failing to Supervise Your Social Media Manager
You may not always get what you paid for with social media managers if you do not supervise or communicate with them properly. Companies hire social media managers to save them time managing their Facebook, Twitter, Blog, etc. However, it does not mean that you just leave everything to your social media manager without asking or supervising their activities on your accounts.
Brands should be aware of their social media manager activities by treating them just like your in-house marketing team. This will improve communications across your social media marketing platforms.
Mistake #2: Not Responding or Responding Appropriately to Negative Feedback
What will you do when you receive negative feedback from your Facebook or Twitter? Do you just ignore or delete it? Alternatively, do you respond it with even more negative comments?
To some point, negative feedback is good, it shows that people care about your brand and want you to improve your products or services. Moreover, the reaction to this kind of feedback should be positive and informative. When you show respect to your customers, you can only continue to build a positive brand message.
Mistake #3: Posting the Same Content Across Social Media Platforms
We understand that you want to maximize your brand marketing on social media, but if you keep writing the same content on your social media, people will get bored and unfollow you. Don't push your brand message too much. Your content should be creative and interesting. Since it is standard business practice to be on social sites like Facebook and Twitter, know that your users are already consuming a tremendous amount of information. Your social media content should be engaging and enticing, drawing your audience to your site and making them stay on the site.
Mistake #4: Being Inconsistent
After browsing through the pages company's website, what makes you take that definitive action of sending and email or making a phone call? It is probably because of their consistent brand message.
The best way to gain followers on your social media sites is to be consistent! You should have your social media style, and your content should be in the same tone so that people could recognize your brand regardless of the social platform they are on. However, it can be time-consuming to micro-manage every tweet or photo that your social media manager posts. The best way to avoid this is to have a social media strategy for your brand. Communicate with your social media manager about guidelines, metrics, tone, voice, audience, and purpose and then create an editorial calendar for all your content.
Mistake #5: Spreading Yourself Too Thin on 100 Different Social Media Accounts
Social media websites are everywhere; you can have hundreds of accounts online to help market your brand. However, it is not necessary to have so many platforms for your brand. It is time-consuming and moreover, it is not worth it.
Having a focus for your brand is critical, choose your top two or three favorite platforms for your brand and optimize your content for these social media website. Unless it is ice cream or pizza, less is more. Your time is valuable and should not be wasted on the sites that won't deliver the results you need.
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