5 Social Media Trends You Should Know in 2015 | Social Buzz Pros
The marketing trends in social media are constantly changing. New social media platforms have come to the stage and marketers now have a wide variety of channels for their online marketing efforts. Additionally, as social media algorithms change, their platforms have begun to be more geared towards targeting specific audiences. It is imperative for your marketing team to stay on top of social media trends so that you can maximize your audience reach.
Below are the five trends that we think you should pay attention in 2015!
Social Media Trend #1: The Growth of Social Commerce
Since Apple has developed Apple Pay on your phone, it has made it easier and faster for people to complete transactions. Whether you are in the grocery store or shopping online, social media commerce is a trend you should pay attention to. Even if your customer doesn’t have their credit card on them, they can simply pay with just a touch or click. Since mobile responsiveness has already increased in popularity, it is only natural that online commerce will increase as well. Make sure that your site is responsive for all devices and you will see an increase in traffic and eventually social commerce.
Social Media Trend #2: Increase Social Marketing Spending on New Platforms
You may have spent most of your social marketing budget on your Facebook and Twitter in the past, and recently, you might have also increased your spending on Instagram and Pinterest. However, you may want to make new plans for you social media budget. Platforms such as Tumblr, Vine, or WeChat are becoming more popular. Social media platforms can increase your company’s profitability. However, you have to spend money to make money; don’t be afraid to invest in your social media marketing.
Social Media Trend #3: Growing Visual Content Audience
Consumers are beginning to gravitate more towards visual content. That is why there has been a push for marketing on visual platforms such as Instagram and Vine. Audiences are consuming a large amount of information every day on the Internet, however, they are drawn more to visual messages than long, text-filled paragraphs. Videos or photos are fun and eye catching. You can look at them while you’re on the go and quickly grab the concept. Be sure to include a variety of visuals along with your text posts to keep your audience interested.
Social Media Trend #4: Focus on Local Social Networking
Now people use their mobile phones to find restaurants, spa spots, shopping centers and bar around them. Apps like, Yelp, AroundMe, and Starbucks make it easier for consumers to find local spots. So, it is so important for your business to be present on social media sites, with maps to your location. This shortens the distance between your brand and your customers.
Social Media Trend #5: Real-Time Marketing
Many social media advertising companies are beginning to offer real-time marketingstrategies for their clients. They can analyze user’s data and check user’s online status so that your company knows what time to send an email to ensure that your customers will actually click-through and perform some action. Dynamic marketing will generates immediate result for your clients. As long as you stay on top of your client’s metrics, you can increase your conversion rates and improve your social media marketing in 2015.
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