Social Media in 2015: Tastes are Changing | Social Buzz Pros
The climate in Social Media is always changing. It is not hard for people to grow their interests with new social media platforms. And as the users change, so do their taste and marketers will also have to move forward with their customers in new and inventive ways.
Here are a few new discoveries about marketers' tastes on social media in 2015:
Growing Sharable Content on LinkedIn
People used to see LinkedIn as a professional social networking website, but now, LinkedIn has become a marketing platform for companies to share their business news and ideas to their followers. Additionally, the customer segment in LinkedIn is more targeting. People who use LinkedIn seem to be more serious about company’s contents. So, it is an excellent way for professionals to get insights from businesses on LinkedIn.
Less Interest on Local-Based Check-In Apps
There has been a decline in local-based check in Apps. What used to be a popular application, Foursquare, has now recently claimed to have seen a decrease in its users. Marketers no longer need to waste time and money on coordinating with location updates. Instead, companies should focus more on sharing a variety of high-quality, engaging content online rather than with local-based check-in Apps.
Growing Interest on Visual Content
Visual content is popular with online audiences because it is easier to consume. Fun, innovative, and attractive posts will entice your audience to scroll through your profile. You can digest a photo or video faster than reading 500 words. With minimal effort, a photo/video can quickly relay your brand message to your audience. Additionally, it is also easier for marketers to show their products to customers by creating videos. You can present all the awesome new features of your product or service and blast it on your social media profiles so your customers can have a direct and real experience.
Targeting New Audiences
In the past, a company's goal with social media marketing was to just have as many as followers on their page. However, now things are changing. Companies want their audiences to be more interactive. They have seen the importance of developing an extensive loyalty customer base and that can be garnered through high quality social media marketing. Loyal customers are, essentially, extensions of your advertising department. Not only can they bring more traffic to your social media, but also they can help you make improvements to your products based on feedback.
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