5 Ways Hotels Can Use Instagram for Marketing Purposes | Social Buzz Pros
Travelers enjoy uploading beautiful photos on Instagram while they’re on vacation. You’ve probably seen them: the elaborate hotel room, the delicious food, and the high quality service all captured in a square photo and shared for millions to see. And recently, there has been a push in the hotel industry to use Instagram as a marketing tool.
Millions of people browse Instagram every day, so you cannot ignore the potential impact of Instagram marketing. Instagram is a perfect way to promote your rooms and services while attracting new customers. Here are five ways that hotels can capitalize on using Instagram for marketing purposes.
#1. Post Creative and Interesting Pictures of Your Rooms
Don't use your standard stock-type photo on your Instagram profile. Instead, be creative, and take segmented photos of your rooms and the amenities. For example, if the bath products that you provide for your customer are organic or have a unique package, you should capture them in an interesting way. Detailed pictures like this can help you attract customers that lean towards environmentally conscious companies.
#2. Show Different Aspects of Your Hotel
Room pictures are not the only way to promote your hotels; you can show the different view of you hotels. For example, you can post a street view, focus on the lobby, and capture someone in the fitness center or a family eating at your restaurant. Additionally, behind the scenes images are even more popular. Post photos of your chefs cooking a delicious meal or customers lounging by the pool on a sunny afternoon while sipping on a colorful cocktail.
#3. Share Local Attractions with You Followers
Local attractions are primary reasons for travellers to visit your hotel. You should promote what the local community has to offer because this will not only help you get customers, but can also help your standing within the community. Again, always be creative when posting photos of the local attraction. Try a quick video post or a beautiful sunset. You can even showcase the local cuisines and people.
#4. Ask Your Hotel Guest to Share Their Photos and Tag You
You can ask your guests to share their videos or photos with you. Create a branded hashtag all then pull photos that are relevant to your website. Moreover, provide rewards or challenges for your guests: a “picture of the day” challenge or “best underwater photo” etc. This will encourage interaction between your customers and your social media.
#5. Interact with Your Customers on Instagram
When customers make comments of your post, you should reply them and interact with them. If the comments are negative, it is necessary for your hotel to give proper feedback. It is always good to show you care. Don’t think of your Instagram account as a static entity, but rather a live, dynamic show of what your hotel has to offer to your customers.
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