Should You Spy on Your Competitors' Social Media Sites? | Social Buzz Pros
Spying on your competitors' social media activities can inspire your company to improve its own social media marketing strategy. Below are a few ways your company can research your competitors' social media to improve your own online strategy.
Find You Competitors’ Major Social Media Platforms
Start your research by finding out which social media platforms your competitor is on. Then, ask yourself if your company should also be on those sites. Additionally, how would your profile look? Would you be able to easily engage with your target audience? How would you create a great profile? What type of content should you post about?
Standard business practice is to be on Facebook and Twitter, but what additional sites could help improve your rank in search results or your engagement with your target audience?
Who Are Your Shared Fans
Facebook Graph Search can support your research of shared fans between you and your competitor. Just simply search for information like company’s names, products, services, hashtags, comments, users, press, and reviews. You can even search, “People that Like (insert company name/ product/ service here)” to find out which of your followers like your competitors.
The result can be limited, so it is better to try many combinations to optimize your results. After gathering this fan information, you can begin looking at your fans’ interests and find other people that have similar interests. This analysis will help you develop and target your advertisements and reach potential customers.
Develop Your Facebook "WatchList"
It might sound a bit creepy, but developing a WatchList page is not exactly like a spy activity. A WatchList is just a quick way for you to get the latest news from you competitors and understand what types of contents they post. While you add you’re competitors to your WatchList, the same could be true about your competitors watching you. Your competitor research will not only help you develop marketing strategies for your products and services, but also benefit your customers and industry at the end of the day by knowing what their likes are.
Analyze Your Competitors' Facebook Activities
You can monitor your competitors' Facebook activities by using third-party analytic tools, for example, Fanpage Karma. Fanpage Karma offers you real-time analysis reports of your competitors’ Facebook Activities and delivers a KPI analysis. You can try out their free trial online to see how it works. The price of Fanpage Karma starts at $69.9/per month. Through this tool, you can compare yourself with your competitors on daily engagement, ad budgets, and service levels. You can use this for your brand SWOT analysis and develop your Facebook activity plans to win over customers!
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