Event Marketing: Tips on Promoting a Fashion Show | Social Buzz Pros
When talking about fashion events, what comes to mind? The Victoria's Secret Fashion Show? New York Fashion Week? London Fashion Week? These are some of the largest and most successful events in the fashion world. Whether you’re in the fashion industry or not, you know these fashion shows are a huge part of the business. And if you are a marketer in the fashion industry, it is imperative for people to understand your brand, your style, and your products. So naturally, the best way to present your ideas to your audience is through a fashion show.
Fashion shows are a great way to interact with current, new, and potential customers while also getting your brand attention on social media platforms. Many people order fashion items during or immediately after the show. Promoting fashion shows can be beneficial to your brand's popularity and profit. The most efficient and effective way to market is through social media platforms as well as your own sites. Want to know how to promote your fashion show online? Here are some tips:
Tip #1 Create a Facebook Page or YouTube Channel For Your Show
Unless you were an A-list celebrity, buyer, or fashion icon, there was a small chance that you would gain access into some of these top fashion shows. However, with the increase in social media, there are other ways to make your customers feel like they are sitting next to the runway. And even more recently, large-scale fashion shows have been streaming on social media sites.
Creating an additional Facebook Page that focuses solely on your show, will allow your fans to have direct access to the events occurring at every moment in the day. This is an easy way to increase your fan engagement while also having a new outlet to promote your show. Additionally, Facebook now allows users to hashtag posts. Through these hashtags, you can create a unique one that your fans can follow so that they are up-to-date with your fashion show.
Moreover, if you are feeling overzealous in your marketing campaigns, feel free to create a YouTube Channelso that you can live stream your fashion show for all the individuals who cannot actually attend the show.
Tip #2 Provide Behind Scenes Photos and Videos
With the recent Snapchat update, large events have been added to the “Stories” page on the App. Large events like New York Fashion Week, Paris Fashion Week, London Fashion Week, Coachella, and more have been an additional outlet for individuals attending the events to upload photos and videos. By creating a username on this App, you can give your viewers/ customers behind the scenes photos and videos. Posting behind the scenes photos and videos are a great way to give your brand and image transparency.
Another App that you should consider being active on during the show is Instagram. Since users are obsessed with gaining access to events instantly, Instagram is a great way to post photos of your models getting ready, walking the runway, or some sneak peeks of new outfits. Behind the scenes photos and videos are a great way to promote your products, especially since people will “Like” the photo and potentially tag their friends, thus increasing your exposure.
Tip #3 Send Emails to Your Subscribers
One last marketing tip to promote your fashion show is to send email blasts prior to your show. Within these blasts you can include an invitation, a behind the scenes look into what events will be occurring during the show, as well as a promo code for a discount on your newest items. Your email should be well-designed, personalized, and organized for maximum effectiveness.
There is a lot to consider prior to, during, and after your fashion show. Be sure you have a team to manage all your marketing campaigns so you can focus on the actual show.
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