How to Work With Fashion Bloggers | Social Buzz Pros
Outside of the designers and models, fashion bloggers are some of the industry’s biggest influencers. Superstars like Chiara Ferragni and Rumi Neely, who have over a million followers on their social media platforms, can greatly improve a brand's image with a blog feature.
As social media continues to develop, creating a close collaboration with a fashion blogger can be one of the best ways to market your brand and product. Find out how you can work with a fashion blogger to increase your reach below!
Ask Them to Participate Your Brand Events
We’re not going to lie; bloggers can be a very particular bunch. If they do not fully believe in a brand or product, they may not be willing to write about it. Additionally, sometimes bloggers will only attend an event if there is some kind of benefit for them. So, before asking them to do a write up for your event, be sure to build a relationship with them. Learn about their style preferences, likes and dislikes, etc. Make sure they are a good fit for your brand and would be willing to write a kind word about their experience at your event as well as your products. If the blogger loves your products, it will be more natural for them to promote your items online.
Get Your Items Featured on Their Blog
If you follow fashion bloggers, it probably is because you like their style and you want know brands they are buying and promoting. In addition, you probably go to their blog for outfit advice for certain events or even to find a “must-have.” If you are lucky enough to find a fashion blogger who is willing to feature your products in their post, it is a great way to increase your exposure while using a new platform for marketing. After the post is written, be sure to feature it on all your social media outlets to show that you have a reputable fashion blogger writing about your company and your products.
Let Them Inspire Your Brand
Many fashion and beauty bloggers are also aspiring designers. Elin King, a Swedish fashion blogger, was one of the first to partner with a brand to launch a collaborative collection of designs. Her work with H&M included nine pieces and two accessories that were inspired by the modern, light, and minimalistic bohemian look. The collection was only released in Sweden, but other fashion bloggers like Bethany Mota, have launched lines in the United States.
Moto recently partnered with Aeropostalethat features twelve items. Bethany was only fourteen when she started her YouTube channel where she is known for her videos on beauty tips, fashion, shopping, and her favorite beauty products.
It is obvious that fashion bloggers can greatly influence fashion designers and brands. So be sure to partner up with one as soon as possible so you and your fashion brand can begin to expand!
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