Online Marketing Strategies for New Fashion Designers | Social Buzz Pros
Are you a fashion designer? Did you just launch your business online?
If the answer was yes to either of these questions, Social Buzz Proshas some tips for you. Creating a marketing strategy should be one of your first tasks as a budding entrepreneur. For business development purposes, social media platforms, blogging, and even YouTube channels can greatly increase your reach.
Online marketing may seem like a daunting task, but if you create a plan and stick to it, you can see a dramatic increase in followers that eventually turn into customers.
Online marketing is tough; we’re not going to lie. It is time consuming and you tend to have to manage more than one site at a time (social or other). Platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, and MailChimp are all important to the new fashion designer. Each of these platforms brings different opportunities for you to show off your designs. Below are a few more specifics on how to use online marketing strategies for new fashion designers.
What Social Media Platforms Fashion Designers Should Be On
Depending on your industry, social media can be one of the primary sources for news and trends. We’ve said it once, and we will say it again, Facebook and Twitter are standard business practice for any business. However, for new fashion designers, you should consider adding Instagram and Pinterest as other outlets to display your designs. It is far easier to sell a picture of your clothing rather than describing it in a paragraph or two. Social media platforms can also help you redirect your potential customers back to your online store where they can make a transaction.
Start a Blog for Your Online Store
In addition to social media platforms, fashion blogging is very trendy and can lead to worldwide recognition and increased traffic to your online store.
The purpose of your blog is to tell your story to your customers and attract subscribers and fans through transparency. If you would rather focus on generating business through other avenues, hiring a blogger can be the next best bet. Seasoned bloggers understand search engine optimization, how to market to your audience while also being informative and true to your brand image. Blog topics can range from trends that are occurring in the industry as well as personal anecdotes and your design process. Giving your audience a behind the scenes look into your daily activities is a great way to keep them intrigued.
Create A Strong Brand Image
Whether it’s a logo, a color, a style, or just the way you write, creating a strong brand image is one of the best ways to ensure that you are unique compared to your competitors. Want more information on creating a strong brand image? Check out our blog How to Improve Your Online Marketing Strategy in 2015.
Sign Up for an Email Delivery Service
An email campaign is the easiest way to reach your customers and develop your customer base. You can register at MailChimp for free email services for up to 500 subscribers. When your start your email delivery, make sure that you have a customized design for your newsletter and that your content is diverse. Do not push your products too hard in the email, or your subscribers will lose interest with your email and unsubscribe from you.
Collaborate with Local Business Owners
Making connections with local business owners is an easy way to get your foot in the door in the community. Once business owners trust you, then you will be able to network with them and potentially sell your items in their store. Moreover, you could get invited to participate in local events like fashion shows, open markets, and festivals.
Let Social Buzz Pros Help with Your Online Marketing Needs
At Social Buzz Pros, we are experts in online marketing and social media management. Our professional writers are trained in SEO best practices, ensuring the impressive, high-quality online content needed to elevate your business online. Consult with us by calling 424-354-8144 or emailing email@example.com today!