What Can We Learn From the Victoria's Secret Fashion Show | Social Buzz Pros
The Victoria's Secret fashion show is the lingerie show of the year. Showcasing beautiful models with stunning bodies, gigantic wings, and even better costumes, the Victoria’s Secret Fashion Show is a well-orchestrated machine. And after investing $12 million dollars this past year, marketers can stand to learn a thing or two from this lingerie tycoon.
Most of the show audiences are female, who like the beautiful models and sexy looks. The show has created many supermodels, such as Miranda Kerr. You cannot deny the successful commercial value of Victoria's Secret fashion show.
Marketers invest millions of dollars for the show so that you can see the sexy "angels" with beautiful wings and bras while having the best pop music live on TV and online. However, not everyone have such a huge budget for a fashion show. You may say that the Victoria's Secret show is just about money, it is not true, the show is more about marketing strategies.
Keep Your Brand's Consistency
Just like Paris Fashion week where runways feature different “collections” the Victoria’s Secret fashion show has a theme or two. This past year, it had six: Circus, Calendar Girls, Pink Ball, Angels in Bloom, Dangerous Liaisons, and Silver Screen Angels.
Figuring out what your audience is interested in is important to having successful themes. For fashion brands, having a consistent theme is beneficial for your integrated marketing strategy, so that you can continue to keep your brand consistent both online and offline. You need to ensure that your brand delivers a constant message and style to your customers.
We understand fashion changes over time and so will your customers’ tastes. Feel free to change with the times, just make sure your underlying brand message stays consistent.
Distribute Your Brand on Multiple Platforms
You should distribute your brand through multiple channels so that you can get the maximum exposure to your customers. As we’ve mentioned before, standard business practice is Facebook and Twitter. But with fashion brands, its focus should be more on Instagram and Pinterest. And In the case of a fashion show, you should consider streaming it live on a YouTube Channel. The more distribution channels you’re active on, the more exposure you get. However, it can be difficult to manage multiple accounts all at one time, so be sure to have a marketing strategy in place or a professional social media manager to ensure your posts go live when it’s pertinent.
Invest in Your Brand
No matter if your company is big or small, you must invest in your brand. If you do not spend money, you cannot earn money. Large-scale fashion shows like the Victoria’s Secret one will be costly, but there are also other events (much smaller scale) that can do just as much for your brand niche. However, investing in a large-scale fashion show once a year can certainly pay off. It is a great way to showcase your new items while having all your clients in the same room at one time. As we’ve seen with the Victoria’s Secret Fashion Show, they make the most sales the night of and the day immediately following their show. The more important take-away is to know your brand and how much you are able to invest in it without going bankrupt. If you have the funds to put on a fashion show, do it. If not, find other avenues and events to showcase your fashion line.
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