Why Luxury Brands Need To Be On Social Media | Social Buzz Pros
There is a mysterious exclusivity that comes with purchasing an item from a luxury brand. Is the exclusivity due to the price of most of their products? Or is it from something else?
The term luxury literally means a desirable item that is expensive and difficult to obtain. So, when thinking of some of the most well-known luxury brands in the world: Burberry, Louis Vuitton, Rolex, Cartier aren’t they difficult to obtain? For most, yes, but, what more could luxury brands do to try to connect with a larger audience?
There are only a handful of luxury brands that have embraced social media as both a marketing outlet and a way to open up communications with their customers. However, there are still many brands that have refused to use social media for their benefit. Here are a few reasons why we think luxury brands should be more active on social media.
Luxury Brands Can Use Social Media to Interact with Customers
The distance that has been created between luxury brands and customers mostly comes from the price of their products. However, it also comes from the exclusivity of the brand. Some cases, brands will only make a certain number of a certain product, making it harder for just anyone to obtain it. However, with social media integration, you can now make even more people want to want your products. Facebook has over 1.5 billion users who are all looking to “Follow” or “Like” brands they love or want to own. Use social media platforms as another way to promote your products while also interacting with your customers. It is a great way to improve your online reputation while building a relationship with your customers.
Social media platforms give you the opportunity to get in touch with your customers while showing them you care and understand their needs. Even though luxury brand’s target customer base is small, it is still necessary to be present on social media platforms. You will be able to connect with past and current customers, while also reaching out to their friends and family who could, in turn, also become your customers.
Easy to Find Your Brand Ambassadors
We’ve seen famous fashion bloggers increase their follows through the use of social media. Luxury brands can use these individuals to promote their products and essentially increase their customer acquisition. Many times, the blogger has already posted something about a luxury brand item, offering you free advertising to thousands of followers.
Provide Exclusive Online Offers
Taking part in social media won’t harm the luxurious brand image you have built. By replicating your online brand message to that of any other message you market to your audience, you can remain relevant and true to your brand. Use social media platforms to offer exclusive online deals or promo codes. Keep your customers up to date on upcoming events and product launches. You can continue to have the exclusive aura while simultaneously continuing to be the brand you always have been.
All luxury goods are unique. Regardless of what your product is, you should develop your social media strategy to connect with your past, present, and future customers. You need to have your customers remember your brand, and you do that by telling them stories of your brand.
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