What You Should Know Before Starting a Beauty Blog | Social Buzz Pros
Just like fashion bloggers, beauty bloggers have similar influential powers in the industry. People follow their favorite bloggers to get latest news and reviews of skincare and makeup products. And if you are a successful beauty blogger, with millions of followers, there are opportunities to get free products to review, get paid for your videos and blogs, all while gaining a huge following and not having to bootstrap your own business.
We’ve seen the success of Michelle Phan, which inspired many people to start their blog career. However, this is only one side of it, to be honest, becoming a beauty blogger is not as easy as you may think, and you might not earn money for years after you start your blog. Thus, before trying to become a famous blogger, there are a few things to consider first.
Starting a Beauty Blog
If you have a regular skincare routine, have mastered the smoky eye look, and generally take good care of your skin, you’re half way to becoming a beauty blogger. However, if you want to become a well-known beauty blogger, then you will have to take a few risks and step outside of your cosmetic comfort zone. Beauty bloggers need to try different products, technologies, and makeup techniques. Additionally, they need to provide honest and dependable reviews of such products to their audience. If you are enthusiastic and excited to try new brands and techniques, then you will likely have more success than someone that sticks to the same thing.
Find a Niche or Go General
On the flip side of being versatile and trying out new things, you could also find your niche. If you are familiar with cosmetic products, you’re probably aware that a lot of people love Naked Cosmetics, Urban Decay, or Bobbi Brown. So, if you would rather choose an individual brand to focus on, it would limit you, but you could also become the “master” of it. Or, if you would rather focus on more affordable cosmetics, or high-end cosmetics, that could also be another way to find a niche. Decide what is affordable for you and then who your audience is and begin blogging and creating YouTube videos for them.
How Much Time and Energy Are You Willing to Spend on Becoming a Beauty Blogger
Just like Michelle Phan said in her interviews, she is the producer, director, photographer, and actress of her videos. Besides getting free samples, there are tons of things you need to do to start. So, how much time are you willing to devote to your beauty career? If this is only your part-time interest and you are not depending on it to make a living, maybe three to four hours a day are enough. However, if you decide dedicate all your time for your blog, you could easily spend whole day on it. You need to make sure you answer questions from your fans, work with brands, shoot photos and video, and learn new makeup techniques, routines, etc. Moreover, it is very likely that you will not get paid for years. Until you have a huge fan base, and your voice has some influence online, then marketers will find you and work with you.
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