Why Your Spa Needs a Facebook | Social Buzz Pros
There are 1.44 billion active users on Facebook, yet many companies still don’t see the importance of being present on social platforms. The ability to generate high-quality and engaging content can greatly increase your audience reach and eventually improve your customer acquisition. Even hyper-local spas can improve their reach by targeting the right audience and projecting a brand and lifestyle on Facebook.
Target the Right Audience
Every spa has a particular audience they are trying to target. Whether it is someone who is looking for a chemical peel or just a simple mani/pedi, it’s important to generate content that targets your specific audience. With Facebook, it is easy to target your audience with Paid Ad Campaigns. You can nail down your reach by focusing on subjects like location, genders, age, ethnicity, and more. Additionally, Facebook makes it easy for your current connects to “Share” your page with their friends and family, thus increasing your reach and potential customer acquisition.
Creating events and inviting your followers, and even encouraging them to invite their friends, is easy and free! These events will show up on Timelines, increasing your buzz and recognition.
Projecting a Brand and Lifestyle
Before jumping on any social media platform, make sure you have established a brand. Branding is one of the most important aspects for companies to develop because it will be the easiest way for your audience to recognize you in the crowd of the Internet. Additionally, adding a lifestyle component to can elevate your brand’s reach because users are always looking to achieve or attain some goal that could be just out of reach.
A great example of a spa that has taken their branding to the next level and really created a lifestyle around it is the Canyon Ranch Resort in Arizona. This relaxing resort is located in the midst of the Arizona desert and they have created a lifestyle brand known for tranquility and peace, making people all over the globe flock to it.
By using a similar technique, and choosing a type of lifestyle to gear your social media posts to, your spa can grow and succeed. Posting lifestyle images along with your products is a great way to mix up your posts and keep your viewers intrigued. Most people don’t want to be sold to over and over again. Posting lifestyle images is a great way to develop a community all trying to achieve some lifestyle goal.
Regardless of your industry, gaining recognition on social media is key. Everyone wants to grow theirhis or her business, and Facebook can be a reliable way to do so. For example, by having a social media team who regularly updates your Facebook page, the spa can gain followers. Consistency is key when posting to Facebook. You don’t want to update your users so often that it feels like your spamming them, but you do want to encourage engagement and referrals. Once one customer raves about an experience at your spa, their friend can see it online, and choose to like your spa’s page or learn more about the services you offer. Facebook is an easy way to increase your audience reach, receive referrals, and enhance your company’s brand in the eyes of your audience.
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