How Your Social Media Follower Count Helps You Make More Money | Social Buzz Pros
It’s no surprise social media serves as an instant form of communication between you and your audience. If used correctly, social media allows you to build your brand, your personality, and trust value. Once you’ve built a strong profile and garnered a lot of Followers, there are opportunities to actually make more money through social media by partnering with affiliates.
Up for Debate: Quality Over Quantity
The question that always arises with social media is: Are numbers important or not? Is it really quantity over quality? There are arguments for each side, however, when looking at trying to find another revenue stream through your website or an affiliate partnership, numbers can definitely play a part.
Granted, the most important thing is to understand what your business objects are and how they can translate into online goals. However, numbers are important when it comes to creating an online community. If your business objective requires that you reach a higher audience, then numbers like Followers, “Likes,” and others become a measurable item. Additionally, on social media platforms, people are more likely to join your community if you have more followers, “Likes,” and other interactions on your site.
Affiliate Relationships Due to Follower Count
In the case of quantity over quality, social proof can build credibility and this can assist in developing affiliate relationships. When you are approached by another company, or another company approaches you for an affiliate relationship, it is usually because either of you have good metrics relating to your sites. If you have a lot of Followers, can prove you get many clicks for paid ad campaigns, and you have increased your viral potential, it is more likely that you can develop quality affiliate relationships.
These relationships can bring in another source of revenue for your company while increasing your audience reach. You will also be able to distinguish yourself in a crowded market space by partnering with other affiliates. Additionally, affiliates can build advocacy for your brand, your image, and overall goals as a business.
Increases Authenticity, SEO, and Vitality
By increasing your Follower count and building strong affiliate relationships you can increase your authenticity, SEO, and vitality. As mentioned before, your audience is less likely to follow your company if you only have eight other Followers and two Retweets. They are much more likely to click “Follow” if you count is above 100. As long as you can gather Followers that are genuine and interact with your posts online, other community members will begin to see your brand as someone they can trust and follow.
Moreover, the more Followers you have interacting with your posts can only improve your SEO and vitality. The more Retweets and interactions you get assist in improving your ranking online. Posting high quality, engaging content online can greatly increase your authenticity, SEO, and vitality. The more you interact with your community, the more they will trust you and the content you are posting. Thus, you will be able to turn those interactions, Followers, and “Likes” into actual customers and sales.
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