Start-Up Validation: How to Use Social Media and Blogs to Understand Your Business | Social Buzz Pros
Social media marketing is no longer an option. Whether you’re a huge corporation or a start-up company, you should make social media more and more of a priority. Platforms like Facebook and Twitter are standard business practice allowing you to distribute content, generate leads, and customer acquisition for your business. Start-ups working with smaller budgets can use social media sites for campaigns at a relatively low cost. Additionally, blogging can help establish your brand as an authority in your niche while driving traffic to your site. Blogs also help develop your business’ personality and increase interaction with potential customers. However, it’s important to create a strategy or plan before jumping into the world of social media marketing.
Who is Your Audience?
If you’ve just launched a start-up, you’ve probably spent a lot of time planning your business strategy and part of that strategy would be who is on the receiving end of your marketing efforts. You product or service could potentially appeal to a large group of people, but it’s not possible to reach everyone. Defining a target audience shouldn’t feel constraining, but rather should give you clarity on where to put your time and money. Focusing your resources on a niche market is key for successful social media and blogging campaigns. When you segment your audience, you are able to engage on a more personal level. With over 1 billion active users on Facebook each month and about 77% of Internet users read blogs, social media can be one of the best marketing channels and a powerful tool for customer acquisition.
What Are Your Primary Goals?
Honing your approach to social media is necessary when defining your online strategy. It is important to focus on brand awareness, content distribution, lead generation, and customer acquisition. With brand awareness, start-ups can use social media as a driving force. It should happen organically as you engage with users, post content, and promote your brand. If your content is engaging and unique, it is likely that your followers will share that information thus becoming another source for free advertisements. When your followers share your content, they are driving their friends to your website or blog. Granted, you may not see this conversation happen immediately, but best-case scenario is when your content can turn those “shares” into actual customers.
The Necessary Change Up
Initially, you may think you have created the perfect social media marketing strategy. You believe you know your audience inside and out. However, that is definitely not the case. With start-up companies, and even large corporations, pivoting is necessary depending on trends in your industry and common business practices. Nothing is more harmful to a start-up than not willing to reposition your strategy. Being dynamic and changing after testing your strategies is one of the easiest ways to boost your brand’s awareness online.
If you haven’t seen success within the first few months, don’t abandon your idea and jump to a new vision, simply change direction. Pivoting is the idea that successful start-ups change directions but stay grounded in what they’ve learned from customer feedback, analytics, metrics, and more. Keeping one foot in the past while placing one foot in the possible future can lead companies down greater paths. Validation takes time and effort, and it’s important for start-ups to keep their original vision alive while continuing to develop their best marketing strategies and business practices.
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